"May Day" tourism consumption rebound, Utour Tourism began to promote its brand on domestic tourism and peripheral tourism

 "May Day" holiday this year has been extended from the previous three days to five days. With the effective control of domestic outbreak, tourism consumer confidence rose obviously. Utour Tourism gradually launched a batch of diversificated and cost-effective domestic tourism products. Outdoor products such as ecology, rv camping, mountain tourism is more popular, and tourism popularity has increased compared to he tomb-sweeping day holiday as the overall booking volume increased obviously. In provinces with earlier clearance of the epidemic and stronger consumption boost, the tourism market has recovered significantly. According to Utour tourism data, the business volume of Jiangxi, Hunan, Fujian, Hebei, Inner Mongolia and Gansu is particularly prominent. During the May Day holiday, the products were almost sold out half a month in advance. In Jiangxi, Hunan and Fujian, where Utour's retail business penetration rate is high, the number of service has recovered to more than 50% compared with the same period last year. In the afternoon of April 29, Beijing adjusted its public health emergency response level to level 2, and Beijing "May Day" travel demand rose, making a temporary increase in the travel plans of customers. There is also a surge of demand in Beijing-Tianjin-Hebei region. Utour tourism adjusts the product plans, increasing the supply of products to meet the travel demand of customers.

As the epidemic prevention and control in China continues to improve, Utour tourism has actively cooperated with counterparts in China to establish deep partnership, signing a batch of agreements with high quality partners in areas rich in ecological resources, striving to improve product uniqueness and service quality guarantee and speeding up the independent product R&D, packaging, preparing for the domestic tourism market expanding fast after the pandemic.

At present, Utour Tourism has launched peripheral tourism brand "Zhouyouji" in various domestic regional markets, and a series of products called “Sahuaner Zhongguo” which can organize a group tour upon the arrival of tourists. Assurance services in eight key aspects will be provided, i.e. security, satisfaction guarantee, comfortable mobiles, butler service, selected hotels and transparent consumption. A series of services will be provided, including high-quality service from healthy top tour guides, who are also drivers at the same time, safety records of vehicles, disinfection in vehicles at regular time, preparation for masks, hand sanitizer and thermometers,accident insurance on travel which is free of charge, and compensation in advance.The "Zhouyouji" series products have been organizing tour groups in every weekend since April in provinces rich in tourism resources, such as Shaanxi, Gansu and Fujian. The series products have received further good response during Tomb Sweeping Day holiday and May Day holiday, making the brand more visible in several regional markets.

The Dragon Boat Festival holiday will come in June, when the tourism consumption market will be further restored. Utour Tourism will increase investment in R&D of domestic tourism products, give full play to its layout across the country and promote a series of selected products and projects of domestic tourism. Utour Tourism will provide healthy and safe tourism service for tourists and make its own contribution to the revitalization of the tourism market after the pandemic.