UTour Launches 2018 Products and UTour Design Leads the Creative Trend of Tourism.

Recently, UTour launched its 2018 products in Beijing, and actively responded to the central task of deploying and developing “Quality Tourism” in the 2018 National Tourism Work Conference. With the core concept of “UTour Design”, it has further upgraded from product manufacturing to product creation. The four major original brand products series, i.e. “Designer Collection”, “Family Tour Collection”, “Five-day Annual Leave Collection” and “Expert Guide Collection”, emphasize the creativity, quality, and service level of travel products to meet the needs of the consumers of the new era.

Users’ thinking drives innovative development.

As the leading outbound integrated service provider in China, UTour still demonstrates the value orientation of consumers in the research and development of 2018 products. Ma Nan, Market Brand Director of UTour, said that the development of the tourism industry is no longer limited to the mode and format, and the ones who serve the consumers more efficiently hold the key. The needs of consumers are the source of our innovation and creation, and the foothold of UTour’s leading position for many years.

It is reported that UTour has conducted a one-month market research based on industry data and internal data of the company, conducted in-depth interviews with members, industry media, retail store managers and front-line travel consultants, conducted professional and scientific visits to street consumers and collected thousands of samples, in order to conduct in-depth research and problem diagnosis on market perceptions of UTour brands and products.

After the analysis of the feedback data of the market research, UTour further gained insights into the new demand of the outbound tourism market and provides support for the annual product creation direction and marketing promotion strategy, that is, returning to the source and taking the people-oriented strategy. Focusing on the core demands of consumers, we will give full play to the experience and talents of professional product designers, create high-quality tourism products with UTour brand characteristics, and promote the supply-side structural reform of tourism.

Professional design leads the creation of travel products.

UTour’s four major product lines, which were promoted in 2018, are mainly featured brands that have been well received by the market in the past two years. With the consistent product proposition and service quality, further optimization and upgrading, “UTour Design” defines the aesthetics of travel product design, conforms to the development trend of tourism consumption from the public to the individual, from the experience to the social, fully demonstrates the diversity and exquisiteness of the travel lifestyle, and also reflects the professionalism and vision of UTour as a product creator.

The Designer Collection is a newly created product series designed by the 12 professional product designers of UTour who have pursuits and great ideas. They love to travel and are passionate about the tourism industry, and then, they create good products with souls. A series of products have been designed with the wisdom and hard work of the designer, such as, the “Experience in Fighting Nation • 8-Day Russia Deep Tour” and “Power of Companionship • Baby Growth in Taiwan”, with a distinctive personality and community attributes, which is expected to be popular in 2018.

The Family Tour Collection is an original brand series designed for family travel consumers, which is exclusive, free, private, money-saving, worry-free, assured, and represents a new trend of family travel. From U-MINITOUR in 2012 to “Family Tour” at the end of 2016, UTour continues to constantly update, improves the quality of family travel, and pursues perfection and meticulousness. In 2018, the “Family Tour” of UTour has carefully designed 74 quality products. You can go to the world’s major tourist destinations all year round. According to the different combinations of family members, it is divided into 4 series to provide an exquisite family travel experience.

The Five-day Annual Leave Collection is defined as “semi-self-help travel of young office workers”, and product model of N+X, namely – N-day special trip, X-day free activity. The schedule and itineraries of 36 products are all designed according to the holiday time. The itinerary is in accordance with the novelty experience activities, fashionable shopping places, and special foods that suit young people’s preferences, and the price is in line with the consumption level of young office workers. These are its unique product competitive advantages.

The Expert Guide Collection of UTour has been successfully operated for 2 years, and renewed it again in 2018. During the market research, UTour found that compared with other elements of travel, most people think that it is very important to go out to share experiences with someone. The Expert Guide Collection, with the core of the leaders, experts, scholars, and celebrities in all fields of society, gathers tourists with common interests and hobbies and emphasizes the social attributes of tourism, which can increase the sense of happiness.