Meet Us at ITB Berlin - WTCF Exclusive Co-Host of the ITB Convention

For the 4th consecutive year WTCF is co-hosting the ITB Convention. Please visit our sessions on 6 March from 14:00 - 15:45 during the ITB Destination Days.

WTCF will present its latest flagship publications on China Outbound Tourist Consumption and World Tourism Economic Trends which will be followed by an expert panel discussion on “How to Market Your Destination’s Products and Services to Chinese Outbound Tourists?”

6 March 2019

Time: 14:00 - 14:45

Location: City Cube, Auditorium A1

Presentation of WTCF Publications on China Outbound Tourist Consumption and World Tourism Economic Trends

Speakers:

· Sophie Zhang, Senior Manager for Programs and Projects, World Tourism Cities Federation (WTCF), Member of UNWTO QUEST Advisory Board

· Dr. Jin Zhun, Secretary General of the Tourism Research Centre, Chinese Academy of Social Sciences

The presentation will be followed by panel discussion with participation of high level representatives which will discuss the topic of “How to Market Your Destination’s Products and Services to Chinese Outbound Tourists?”

Marketing activities can be divided into offline and online, the latter becoming more and more popular allowing for a higher ROI. But is offline marketing outdated and how a combination of both channels could look like? What is the most effective mix of putting your destinations on the map and effectively communicating its core values and attractions to potential Chinese visitors? Which are the latest channels for doing so? Is Wechat (902 million daily users) & Weibo all we need? How about new apps like Douyin (Tik Tok), most downloaded APP in H1 2018, and the so-called wang hongs (online celebrities)?

6 March 2019

Time: 15:00 - 15:45

Location: City Cube, Auditorium A1

“How to Market Your Destination’s Products and Services to Chinese Outbound Tourists?”

Moderated by:

· Richard Matuzevich, Senior Manager, Liaison Department, World Tourism Cities Federation (WTCF)

Panel guests:

· Prof. Dr. Wolfgang Arlt, Director, COTRI China Outbound Tourism Research Institute

· Jenny Cai, Director, PR& Media Department, World Tourism Cities Federation (WTCF)

· Alice He, Chinese Social Media Manager, Edinburgh Tourism Action Group

· Roger Qiu, General Manager of EMEA Destination Marketing, Ctrip

· Manuel Viñuelas, International Promotion & Mice, Sevilla Tourism

>>For more informations, please visit:https://www.itb-kongress.de/en/ITBBerlinConvention/Program/Event.jsp?eventDateId=518496&pageTitle=ITB+Destination+Day+1