The first SOHO Bar, founded in 2003, has led the industry during these years, so that China's pub industry has developed quickly. SOHO Bar, a large-scale chain bar, has upgradeed local entertainment industry to form "SOHO" economic circles. Its influence is unparalleled.

From the first store, SOHO Bar has kept expanding nationwide with a resounding voice. At present, there are over 30 stores scattered in Guangzhou, Shenzhen, Chongqing, Chengdu, Nanjing, Wuxi, Changsha, Wuhan, Liuzhou, Guiyang, Kunming, Nanchang, Zhengzhou, Chenzhou, Yangzhou, Changzhou, Zhuzhou, Haikou, Dalian, Xi'an and Jinan, etc, forming the strategic layout of South China, Central China, southwest China, East China, northeast China and northwest China. Now SOHO Bar is targeting north China and overseas markets positively.

The bar insists on "purity". Although the industry is filled with bad seduction, SOHO Bar always stands fast to this creed and is firmly convinced that culture can last forever. In the course of expansion, SOHO Bar lays emphasis on the combination of SOHO culture and cityculture. All SOHO Bars creat most of their advantageous elements, for example, characteristic music and space decoration, to enrich night life in each city.

Music is the "engine" of SOHO. SOHO advocates original music and established a music workshop on the strength of professional music production teams nationwide. SOHO's music library enjoys a rich inventory of music, which lays a solid foundation for its characteristic music. Meanwhile, SOHO Bar is preparing to build singer and DJ teams. Till now, SOHO has signed contracts with over 100 popular singers, including 50-plus well-known DJs who offer live performances in SOHO Bars.

Another advantage of SOHO is its spatial decoration. A large quantity of outstanding space structure experts and over 30 expert designers gathered at SOHO. They adsorbed the splendid, elegant and classic royal features of SOHO in the Great Britain and followed the personalized, avant-garde and artistic style of SOHO in New York. Through in-depth studies on ergonomics, iron and wooden elements, they created spatial decoration series like classic simplicity and perpetuity. SOHO’s decorations initiate a new era in the pub industry.

SOHO possesses the first-class lighting and sound effect systems in China. There are 28 lighting control patterns and 15 standard sound effect combinations. Also, the tailor-made projection screen and TV-wall is well blended with SOHO's music rendering and style of spatial decoration, creating dazzling, pure and diversified spatial atmosphere in vogue.