Tourism Authority of Thailand turns 60 in style with ‘Luxperience’

Marking its 60th anniversary, the Tourism Authority of Thailand (TAT) celebrated with a glamourous event at CE LA VI Dubai under the theme ‘Luxperience’ in partnership with Siam Kempinski Hotel Bangkok.

The event highlighted luxury travel in Thailand, and in parallel, saw the launch of seven animal-themed family suites that have been added to Siam Kempinski Hotel Bangkok, the five-star resort-style property located at the heart of the city.

Pichaya Saisaengchan, director of Tourism Authority of Thailand Dubai and Middle East said: “2020 is a special year for us as we mark 60 years of the Thai tourism industry. We have experienced a shift in the industry as millennials become the main traveller demographic with the Middle East being home to a youthful population. We have seen an increase in the number of travellers from the region over the past years, with 506,657 visitors from the Middle East and welcomed more than 130,000 visitors from the UAE in 2019.”

Opening its doors in 2010, Siam Kempinski Hotel Bangkok is one of the leading luxury hotel providers in Bangkok. The luxury city-resort adjacent to Sra Pathum Palace hotel added seven animal-themed family suites to the choices of flexible luxury accommodation. Each family suite is named after a member of Thailand’s animal kingdom and includes an attractive selection of games and entertainment for younger guests for a unique stay.

As part of its 60th anniversary, TAT collaborated with prestigious brands as Emirates Airlines to sponsor two return tickets to Thailand to be paired with the accommodation by Siam Kempinski, as well as Suvimol, a luxury Thai brand for bags, offering exclusive giveaways to participants. The collaborations are in line with the TAT’s ‘Go High’ campaign to target middle-upper income groups who seek a luxury experience during their visit to Thailand.