CAISSA Touristic Joins Hands with Scandinavian Tourist Board and Hamburg Tourist Board to Launch New Scandinavia + Northern Germany Themed Products

One tour package can give you a panoramic view of Denmark (Kingdom of Fairy Tales), Norway (Kingdom of Nature) and Hamburg (Pearl of Northern Germany). On July 4th, 2017, the Scandinavian Tourist Board (STB), Hamburg Tourist Board and CAISSA Touristic (stock code: 000796) jointly held a press conference, where good news was released. The three parties officially signed a strategic cooperation agreement, which means they will expand their deep cooperation by integrating their individual advantageous resources; and the “Scandinavia + Northern Germany” series of new products were also officially released during the signing ceremony.

Mr. Flemming Bruhn, Vice-Chairman of the Board of the STB and Visit Denmark Director; Jason Wang, Chief Representative, Greater China; Lars Anke, Chief Representative of Hamburg Liaison Office to China; Ms. Ma Lina, Beijing Office Representative of Hamburg Liaison Office to China; Ms. Wang Zhuli, Senior Vice President of CAISSA Touristic; Ms. Ge Mu, Assistant President of CAISSA Touristic, and other honored guests attended this press conference.

Consumption upgrading Scandinavia + Northern Germany shows strong market potential

In recent years, the amount of outbound Chinese tourists has been increasing constantly. As a result, the demand for quality outbound tourism products has been increasing, and the medium- and high-end consumers are willing to explore novel destinations and gain new experiences. We also know that 2017 is the “China-Denmark Tourism Year”, and China-Norway relations are normalizing. Also, Hamburg is scheduled to hold the G20 Summit. In the good European outbound tourism market, Nordic’s Denmark and Norway as well as Hamburg (Pearl of Northern Germany) have already shown their strong market potential.

According to this agreement, the Scandinavian Tourist Board, Hamburg Tourist Board, and CAISSA Touristic will further explore the high-quality tourism resources of the Scandinavian countries and Northern Germany, and research and develop the high-end featured theme tour products of Denmark, Norway and Hamburg, in hopes to attract more Chinese tourists.

CAISSA Touristic started in Hamburg and has been running their business in Europe for over 20 years. Based on its professional and stable European local resources, CAISSA Touristic has set up an integrated domestic-and-international operating mode. Ms. Wang Zhuli, Senior Vice President of CAISSA Touristic and General Manager of European Group, said, “This cooperation will enrich the product line of CAISSA Touristic in Europe a great deal. We will integrate festival, food, art, leisure, family tour, outdoor tour, and many other themes into this cooperation. By taking advantage of Xing Fu Si Jia Tuan (Happy Family Private Tour), private order, independent travel, semi-independent travel and many other travel modes, we will bring Chinese tourists more diverse choices, more intimate service, and more unique travel experiences.”

Research and develop new products Help tourists gain more profound travel experiences

Under the cooperation framework agreement, CAISSA Touristic released the “Scandinavia + North Germany 13-Day Entertaining Travel” and other new products. The new tour package includes the time to stay in Hamburg, allowing tourists to fully experience the unique tourism resources of Northern Germany. You can take a stroll around the Alster in the city center; you can go shopping on Jungfernstieg; you can listen to the calls of the fish dealers in the 100-year-old fish market and taste the fish-meat bread; you can visit the Elbe Philharmonic Hall to appreciate its unique building style and green environmental protection concept; and you can also feel the heartbeat of the World Heritage under the fairy tale-rich city gate in Lubeck.

Next, tourists will leave for Scandinavia from Hamburg. You can look for the trace of the Great Wall of China in Tivoli Gardens; you can walk into Andersen’s hometown Odense to experience the overwhelming atmosphere of fairy tales: Hans Christian Andersen Museum, his former residence, and his bronze statue, all tell us the rugged life course of this “King of Fairy Tales”; in addition, there are also the coolest and most exotic oyster hunting and tasting experiences in the Limfjord. Then, we leave for Norway. Not only will you become obsessed with the stunning natural beauty of the valleys and water channels, but you can also visit the Pulpit Rock which has been listed by National Geographic as one of the top 50 must-visit tourist attractions in the world. Visiting this Rock is like experiencing a fantastic adventure.

Tourism professionals say that Scandinavia and Northern Germany are rich in natural resources and profound cultural essence, and are places worth traveling to. Since the whole European outbound tourism market is in an upward trajectory, we believe that Chinese tourists’ will of traveling abroad will also grow further.

Attachment One: Tourism Resource Advantages of Scandinavia and Northern Germany

[Scandinavia]

The highest scoring happiness index nation of the world is Denmark, which is known to the whole world by its fairy tales, food, design, castles, and carefree lifestyle. A few days ago, it hit headlines because of its “oyster flooding event.” 2017 is the “China-Denmark Tourism Year”, which is also the first ever national tourism year between China and Scandinavian nations. Recently, Yi Yangqianxi, of China’s TFBoys boy band announced to serve as Denmark’s national tourism image ambassador in Anderson’s hometown Odense. This news attracted many Chinese youths.

As China-Norwary relations normalize, China and Norway have started their cooperation on many fields including tourism and commerce. As we all know, Norway has the world’s longest and deepest fjord, where the pure natural view and splendid northern lights in winter have long captivated tourists’ hearts. No matter if you climb the steep mountains, choose to sail in the bottomless fjord, or visit the small but beautiful old cities, you will harvest numerous fascinating travel experiences in the glamorous land of Norway.

[Northern Germany]

As the “door of Germany to the whole world,” Hamburg has the largest comprehensive port in Germany. As the hosting city for the first time, the historical and cultural city with dynamic development potential will welcome the heads of states and governments from many countries and more than 10,000 guests from all over the world. In the mixed environment of modernity and tradition, the G20 leaders will take a tour of the landmark of Hamburg ̶ Elbe Philharmonic Hall, which features unique design and perfect sound effect. In addition, the all-year-round festival celebrations, musical festivals, and recreational activities never stop the wonderfulness of the land.

Attachment Two: A Brief Introduction of the Three Parties

Hamburg Tourist Board

Hamburg, the second largest city in Germany, has the largest German port, the Port of Hamburg, which is also a port of call. From July 7-8, 2017, the G20 Summit, which draws worldwide attention, will kick off in Hamburg.

Hamburg is often referred to as the “Pearl of Northern Germany”. The Hamburg Tourist Board (HHT), setting Hamburg as the German and international tourist destination, is responsible for marketing and publicizing Hamburg worldwide. It also makes efforts to promote the development of Hamburg’s tourism industry, with its essential task being coordinating tourism infrastructure, tourism product supply and tourism service. As the expert of Hamburg tourism, HHT designs perfect Hamburg travel plans, provides all-round travel manuals and online information desks, such as information database, Hamburg Tourismus App, and so on. At the same time, it also builds up a good aggregation platform where its cooperation partners will be able to market their products and services. Through the cooperation with Germany’s domestic and international marketing organizations, it is aimed to make a synergistic effect.

Website: http://www.hamburg-travel.com/

Scandinavian Tourist Board (STB)

Beijing Office of the Scandinavian Tourist Board is an official promotion agency of Danish Tourist Board and Norwegian Tourist Board in Beijing, and is affiliated to the two boards. The STB opened its office in China and actively promotes Denmark and Norwegian tourism products, and is the main institute where Chinese travel agencies and media get to know Denmark and Norway. The main functions of the STB include carrying out market research, implementing public relations and promotional activities, providing training and necessary support for local tourism workers, and finally boosting the high-end tourism product sale of the Scandinavian region.

Since it is responsible for the tourism marketing of Denmark and Norway, Beijing Office of the Scandinavian Tourist Board takes the responsibility of building and managing the following websites:

http://www.beiou.org/

http://www.visitdenmark.cn/

https://www.visitnorway.cn/

http://www.visitfyn.cn/

CAISSA Touristic

Caissa Touristic Group AG (CAISSA Touristic) was founded in 1993, and is headquartered in Beijing. After 20 years of stable development, it has already opened its branches in six important overseas cities including Hamburg, Paris, London, and Los Angeles, and has set up branch companies in more than 50 port and essential commercial cities in China including Beijing, Shanghai, Guangzhou, Chengdu, and Shengyang. In October, 2015, CAISSA Touristic went public and entered the A-share market, becoming a member of the capital market. (Stock code: 000796)

So far, CAISSA Touristic has 10,000 varieties of high-end tourism products that can be found in more than 100 countries of the world, and serve different groups of people. Relying on its powerful advantage of integrating tourism resources, its accurate understanding of consumers’ needs, and its perfect selling channels, CAISSA Touristic expands constantly and has already become an all-industry chain enterprise in the travel agency industry.

Website: http://www.caissa.com.cn/