Promoting Culture and Tourism: CYTS Brings Up Three Solutions for Rural Revitalization

“The rain nurtures crops and the sunlight promotes their growth”. April 20th witnessed the coming of the grain rain. CYTS held the press conference themed on “Promoting Culture and Tourism, Revitalizing the Rural Areas”. As China’s leading tourism enterprise under the Central Government, CYTS promotes rural revitalization with its comprehensive strengths in culture and tourism, and offers its solutions to the rejuvenation campaign.

CYTS offers its solutions to rural revitalization.

The press conference was greatly supported by the authorities, local governments, and the partners of CYTS. More than 100 people were present, including Zhao Baofu, Poverty Relief Office Director of China Everbright Group, Fan Kuiyao, Director of the Training Center of China International Publishing Group, Mei Feng, Secretary-General of China Youth Development Foundation, Yang Qingbing, Vice President and Board Secretary of Xinhuanet Co., Ltd, He Jingtao, Deputy Chief of Beijing Daxing District People's Government, Ji Rongwang, Deputy Chief of Beijing Miyun District People's Government, Chen Tangqing, Secretary of Xinyi Municipal Party Committee of Jiangsu Province, Liu Ruige, Vice Secretary of Yu County Party Committee and County Magistrate of Hebei Province, Jiang Shixing, Director of the National People's Congress Standing Committee of Xinhua County, Hunan Province, Nie Di, Deputy Director of Rural Tourism and Creative Product Center, Culture and Tourism Resources Development Department, Tsering Norbu, Director of the Industry and Resource Development Center, Cultural Department of the Tibetan Autonomous Region, Guo Cheng, Office Director of China Investment Corporation, Wu Zaibin, Deputy General Manager of Inclusive Finance Division of China Everbright Bank, Xu Yuan, Chief Director of Touring the Countryside of Beautiful China, Kang Guoming, Party Secretary and Chairman of CYTS, Qiu Wenhe, Deputy Party Secretary, Vice Chairman and President of CYTS, Cha Derong, Deputy Party Secretary, Chief Supervisor and President of the CYTS Trade Union, representatives from mainstream media in Beijing, including People's Daily, China Youth Daily, Economic Daily, China Daily, China News Service, Xinhuanet, China.org, Farmers' Daily, Global Times, China Tourism News, China Culture News, Beijing News and Sina Tourism.

The Press Conference

Thanks to the joint efforts of the Party, the nation and all ethnic groups of China, we won the fight of poverty alleviation in an all-rounded manner in 2020. 2021 is the centenary year of the establishment of CPC. At this crucial moment, the Party Central Committee has sized up the overall situation and made the major decision of fully implementing the strategy of rural revitalization.

Kang Guoming, Party Secretary and Chairman of CYTS

The Party Secretary and Chairman of CYTS Kang Guoming noted that rural revitalization is an integral part of the new development patterns supported by the Party and Central Government and that tourism enterprises under the Central Government should be honored to undertake the mission. CYTS will fully support the rejuvenation campaign with industrial growth, talent cultivation and cultural development, chant the slogan of rejuvenating rural areas all along and fulfill its mission by providing effective solutions for rural rejuvenation.

First, in terms of industrial growth, CYTS will vigorously develop the central kitchen, agricultural businesses based on order placing and high-quality group meal services to support the further growth of counties. It will build the central kitchen within the counties and connect agricultural businesses based on order placing within the area while providing cost-effective and high-quality group meal services for schools, hospitals, authorities, enterprises and public institutions around, especially when plenty of resources are needed in emergencies. CYTS will improve the functions of various organizations, inject more vitality into the counties, stimulate the demand and supply in the areas, and build the business modes featuring marketization and professionalism.

Second, in terms of talent cultivation, CYTS will fully help the targeted groups and systematically promote education tourism. According to the overall planning of rural revitalization, CYTS will provide great help for those in need, especially by integrating urban and rural areas. More urban children will have the chance to get closer to ethnic, backward, underdeveloped and remote regions, promoting local consumption and learning more about the national conditions. Kids in rural and backward parts of the country will be able to witness what’s going on outside the mountains they live in, embracing the modern life and civilization, getting more love from society and striving for all-rounded development.

Third, in terms of cultural development, CYTS will promote smart culture and tourism that enables travelers to tour China with only one phone in hand. CYTS will fully utilize the unique rural tourism resources, the high-quality agricultural and sideline products, and consumption scenarios of cultural and creative products with great value, and promote them via the Internet among urban, overseas residents and a wider group of consumers, so as to connect urban and rural areas in a more efficient manner. In particular, the enterprise will make full use of its comprehensive strengths in culture and tourism after 40 years of deep exploration, combine inbound, outbound, online and offline business, promote the cooperation within the CYTS Alliance, and establish the unique platform of culture and tourism together with the Finance Division of China Everbright Group.