Key Topic of ITB 2016

Travel 4.0 – The Digitalization of the Travel Industry

The ITB Berlin Convention 2016 focuses on “Travel 4.0 – The Digitalization of the Travel Industry”.

Just like in traditional industries, which are currently experiencing their fourth industrial revolution, a new era is beginning in the global travel industry as well.

The use of the Internet and social media for marketing communication and distribution purposes will now be followed by a digital transformation of the entire company.

The arising opportunities and challenges need to be actively managed – especially to survive the competition with technology giants.

Our new ITB-CEO Interview series will address digitization as well.

In celebration of the 50th anniversary of ITB Berlin, we will provide you with a road map to a new era of global tourism.