2014 WTCF Exploration

A two-day conference hosted by one of the world's largest international tourism associations opened in Beijing on Thursday.

The World Tourism Cities Federation's has attracted leading players and authorities from 82 cities and 44 organizations from 38 countries and regions as well as more than 320 representatives from 126 members.

The tourism summit plays a significant role in promoting the federation and its members.

The theme this year is "Market and Cooperation", with the summit including forums, conferences and two new sections - a road show and trade fair.

During the road show, 28 member cities and regions from around the world presented their tourism products and local culture to the public.

More than 240 companies and organizations in the tourism industry are attending the trade fair, which aims to become a high-end cooperation platform for Chinese tourism.

Before the fair opened, 1,500 prospective deals were negotiated by buyers. During the fair, each buyer is allowed 15 minutes for face-to-face negotiations.