On-the-spot Report of the First International Tourist Destination(Cities) Promotion and Marketing Training Program （2）

On March 30th, the second day of training continued. The training topic this day was promotion and marketing of tourism cities. The first teacher was Deputy Director Liu Yanping from City and Real Estate National Research Office, Academy of Economic Strategy, CASS. Combining the marketing strategies and examples of worldwide cities in China, Mr Liu analyzed the demands and concerns of China’s outbound tourists. His lecture was humorous and got warm welcome from the trainees. The second teacher was Ms Chang Hong, Representative in Beijing of Los Angeles Tourism & Convention Board. Combining Los Angeles’ successful experience on tourism marketing in China, she analyzed the demand of Chinese tourists. Ms Chang introduced their experience on promoting exchange between tourists and local culture. She pointed out that it was a great time to promote tourism destinations in China in important holidays or festivals.

(Deputy Director Liu Yanping analyzing the demands and concerns of China’s outbound tourists)

(Ms Chang Hong introducing their experience on promoting exchange between tourists and local culture)

In the afternoon, the trainees went to the Beijing Brunch of Ctrip for on-site learning. Overseas Destination Marketing Director Mr. Qiu Weijun and Tourist Destination Marketing Manager of North China, Europe and America of Ctrip Ms. Yin Yi introduced Ctrip’s big data marketing strategy. By analyzing the big data, the company could know of overall demands of tourists, from planning to departure to return. By analyzing tourists’ behavior trace, the company could push related tourism products in a more accurate way. The trainees were very interested in Ctrip’s big data system and website and they raised many questions. They were astonished by the abundance and validity of Ctrip’s big data system.

(The trainees learning on-site in the Beijing Brunch of Ctrip)

At night, the representatives of WTCF’s institutional members, including CITS, CTS, CYTS, Ctrip, CAISSA, BTG International and Railway Tourism Agency Alliance, got together with the trainees. They made face-to-face communication and productive discussion.

(The trainees posing for a group photo in the Beijing Brunch of Ctrip)

The training of this day combined classroom teaching and on-site learning. The atmosphere was relaxed and the discussion was hot. The trainees said the training combining lecture and survey was very good. It enhanced their learning initiative and made the training program more targeted and more practical.