Edinburgh Tourism Action Group and WTCF Hosts Edinburgh “China Champions Learning Journey” Training Program

Trainees and WTCF staffs take a group photo

On May 27th, the opening ceremony of Edinburgh "China Champions Learning Journey" Training Program was held in Beijing. Mr. Yan Han, Deputy Secretary-General of World Tourism Cities Federation (WTCF), attended the event and delivered a speech. He briefly introduced statue and research results of WTCF in recent years including the Market Research Report on Chinese Outbound Tourist (City) Consumption. Chinese tourism market experts from Tourism Research Centre of Chinese Academy of Social Sciences, Nankai University, Beijing Second Foreign Language University, and Los Angeles Tourism & Convention Board China Regional will be giving lectures to the trainees.

Yan Han, Deputy Secretary-General of WTCF delivers a speech

The training program, initiated by Edinburgh Tourism Action Group (ETAG), is jointly hosted by WTCF and ETAG. A total of 14 trainees from Edinburgh’s Hotel, Marketing, and other related tourism department, will participate in the training and visit famous Chinese tourism destinations such as Beijing, Shanghai and Nanjing. To help trainees better understand the China tourism market, WTCF also arranged business negotiations and a series of tourism cooperation visits with institutions such as CITS, Utour, CAISSA, Tuniu.com and Ctrip, as well as Chinese famous tourism media Sina and Tencent. All of the companies above were invited and selected from WTCF’s institutional member and Committee of Media Organizations. It’s the first time that WTCF is coordinating with its institutional members and Committee of Media Organizations members to host the training program for city members.

At the opening ceremony

In March of 2016, manager and colleagues from ETAG and other Edinburgh tourism related department attended WTCF’s 2016 International Tourist Destination (Cities) Promotion and Marketing Training. After the training, ETAG sent a letter of thanks and expressed the desire to further cooperate with WTCF.

This year’s training program also shows WTCF’s commitment to the facilitation of exchanges and cooperation between members, and to increasing the appeal of tourism cities as international destinations. WTCF is looking forward to more cooperation opportunities with members, so that it can boost the brand image of the tourism cities' by serving as a third-party platform.