Chinese Tourism and Barcelona: Experiences and Initiatives for Recovery

Chinese New Year with Barcelona 2021

Date: February 25, 2021 (Thursday)

Time: 10:00h-11:30h (GMT +1)

The organization of the Chinese New Year with Barcelona and Turisme de Barcelona will organize an online debate on the challenges and opportunities of Chinese tourism for the city of Barcelona. Associació d'Amics del Passeig de Gràcia, Associació Ibèrica de Guies Professionals Xinesos , Asialink Spai-Ctrip Spain, Casa Batllò, and Roca Village will share their experiences and strategies for recovery.

Source: Turisme de Barcelona

Moderator:

Mateo Asensio

Director of Promotional Actions of Turisme de Barcelona

Speakers

Turisme de Barcelona

Keynote Speaker：Mateo Asensio

Position: Director of Promotional Actions of Turisme de Barcelona

Theme: Presentation of Barcelona Tourism projects focused on the Chinese market.

Sharing experiences

Associació d'Amics del Passeig de Gràcia

Speaker: Verónica Rodríguez

Position: Director of Tourism Marketing

Source: quanjing.com

Theme: Paseo de Gràcia is a destination in the center of Barcelona with a gastronomic, architectural, cultural, hotel and luxury shopping offer, an international benchmark. Associació d'Amics del Passeig de Gràcia has been promoting its entire offer in China for years, as one of its main markets, offering authentic and exclusive experiences for all customers. The intervention will include examples of campaigns, agreements and implementation of specific strategies.

Associació Ibèrica de Guies Professionals Xinesos

Speaker: Xu Yuzhou

Position: President

Theme: Chinese tourists in Barcelona-Impressions of a professional Chinese tourist guide.

1. Introduction to the Chinese tourism market.

2. The characteristics of Chinese tourists.

3. The charms of Barcelona and Spain for the Chinese market.

4. Advices for the tourism industry after pandemic.

Casa Batllò

Speaker is to be confirmed.

Asialink Spai-Ctrip Spain

Speaker: Jennifer Zhang

Position: CEO of Asialink Spai-Ctrip Spain

Source: quanjing.com

Theme: The habits and new trends of Chinese tourists, what they like and are most interested in. We will give the advices on effective and appropriate communications to inspire, capture their attention and achieve the best engagement, reach Chinese tourists optimally and inspire.

Roca Village

Speaker: Enrique Ruiz de Lera

Position: Director of Patnership & Destination Marketing

Theme：

1. Trends of Chinese tourism (our experience, our Chinese peoples)

2. How we communicate with Chinese expat communities and focus on Chinese New Year

3. How to optimize online shopping and other experiences

4. Our activity origin: Continue to position Barcelona in the upper part of the mind

With simultaneous Chinese-Spanish and Spanish-Chinese interpretation on ZOOM. You can attend it for free, please sign up in advance.

Click here for more details: https://www.anynouxines.barcelona/cat/activitat/el-turisme-xines-i-barcelona-experiencies-i-iniciatives-per-a-la-recuperacio

Source: Turisme de Barcelona