Trip.com Reflects on Its Part Played in a Year of Recovery

2022 saw Trip.com, the global travel platform, mark its fifth anniversary as it continued its ambitious expansion plans to be the trusted trip companion for travellers worldwide.

As part of its celebrations, Trip.com launched its innovative 'Hi Five World!' campaign and local marketing initiatives to coincide with the mega 11 11 and Black Friday sales days, offering consumers highly competitive local deals and discounts.

Over the past years, Trip.com has created a unique value proposition by offering an all-in-one suite of high-quality travel products and industry-leading customer service, via its mobile-first channels to users around the world.

Throughout 2022, the global travel industry continued to make good progress towards full recovery, with Europe and the US leading the restoration of travel and Asia Pacific picking up the pace.

Trip.com helped drive the long-awaited recovery and used the last 12 months to improve and invest in its offering.

Trip.com app-first strategy contributed to it being named the 10th most downloaded OTA app globally in the first half of 2022, boosting bookings and travel.

Trip.com's highly successful app-first strategy has steadily driven app installs. App installs reached a record high in South Korea and the UK during 2022.

This Black Friday, Trip.com also saw app installations in the UK and South Korea reach a new historical high for 2022, as pent-up demand for travel grew to record-breaking levels. The number of users looking to travel domestically also jumped with UK Train bookings breaking a historical high.

The launch of Trip.com's hugely popular 11.11 campaign, following the travel brand's 5th anniversary, drove savings for nearly three million customers across fifteen major markets.

Traffic to Trip.com during the two-week promotion for the consumer shopping period around 11 November reached a new high as bookings with the global travel service provider hit a new record, with year-on-year growth surging by 84%.

Schubert Lou, Trip.com COO, said: "Trip.com has continued to outperform expectations in a year defined by the recovery of the international travel and tourism sector, led by the pent-up demand to travel. Traveller confidence has grown as restrictions have relaxed and so we too are confident and positive in the long-term growth profile of the travel industry. Trip.com has innovated as post-pandemic travellers' needs have evolved, to offer them unique product offerings while improving our competitiveness and service capabilities.

"We are dedicated to supporting and sustaining the prosperity and healthy development of the global travel sector, by leveraging our platform to provide products and services for our customers and continue to be 'your trusted trip companion'."

Trip.com's performance over the past year, shows the value of its investment in the future as it continually innovates and adapts to meet the needs of the new generation of post-pandemic travellers.