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On April 15, the WTCF Committee Meeting of Tourism-Related Business was grandly hosted during the 2025 WTCF Hong Kong Fragrant Hills Tourism Summit. The lively atmosphere on site a...More>>
As one of the important parallel forums of the summit, this meeting focused on the collaborative innovation paths between aviation and tourism, gathering over a hundred representat...More>>
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WTCF Hong Kong Fragrant Hills Tourism Summit 2025 - Preliminary Program Theme: Innovative City Branding Elevates Tourism Excellence 14-17 April 2025 Kerry Hotel, Hong Kong, China |
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Mon, April 14th |
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Full day |
Delegates Arrival and Registration @1/F Hotel Lobby | ||
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12:00-14:00 |
Lunch @3/F Big Bay Café | ||
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14:00-17:30 |
Hong Kong City Tour and Cultural Exchange | ||
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18:00-21:00 |
Dinner @3/F Big Bay Café | ||
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Tue, April 15th |
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08:30-09:00 |
Registration @Kerry Hotel Lobby | ||
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09:00-11:30 |
Tourism Cities Seminar: Promote Inbound Tourism through Brand Marketing @Hung Hom Room 3+7 | ||
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09:00-09:15 |
Beijing Inbound Tourism Policy and Resources Update @1/F Hung Hom Room 1+2 Speaker: Ms. Wei Rong, Chief of International Exchanges and Cooperation Division, Beijing Municipal Bureau of Culture and Tourism |
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09:15-09:30 |
Hong Kong Tourism Update @1/F Hung Hom Room 1+2 Speaker: Mr. Felix Chan, General Manager of Business Development, Hong Kong Tourism Board |
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09:30-11:45 |
Beijing-Hong Kong Travel Fair @1/F Hung Hom Room 1+2 | ||
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12:00-13:30 |
Lunch @1/F Dockyard Restaurant | ||
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13:30-14:10 |
WTCF Council Meeting (for Council Members Only) @1/F Hung Hom Room 3+7 Host: Ms. Sima Hong, Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council Report on WTCF Work in 2024 & Plan in 2025 to be Delivered by Mr. Guo Huaigang, Secretary-General of WTCF Council Members Discussion on Designated Topics |
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| 14:30-14:40 | VVIP Meet and Greet (Invited Only) | ||
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14:45-15:15 |
Opening Ceremony @2/F Grand Ballroom Welcome Speech by The Honourable John LEE Ka-chiu, GBM, SBS, PDSM, PMSM, the Chief Executive of the Hong Kong Special Administrative Region Speech by Mr. Maurizio Rasero, Governor of Asti Province and Mayor of Asti City Speech by Ms. Sima Hong, Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council Group Photo and the Release of Hong Kong Initiative Key Highlights |
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| 15:15-15:20 | Induction Ceremony of 2024-2025 WTCF New Members @Grand Ballroom | ||
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15:20-16:20 |
Main Forum I: Mayors' Forum @2/F Grand Ballroom Topic: Sustainability and Innovation: Reshaping the Brand of Future Tourism Cities Prof. Karl Wöber, Director of WTCF Expert Committee, President of Modul University Vienna |
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16:20-16:40 |
Tea Break @ 2/F Grand Ballroom Foyer | ||
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16:45-18:00 |
Thematic Forum I: Tourism City Brand Building and Inbound Tourism Development Forum (In Collaboration with PATA) @1/F Hung Hom Room 1+2 Moderator: Mr. Zhong Yiming, Lead of Public Policy Campaign, Airbnb China Keynote Speeches： Mr. Peter A. Semone, Chairman, Pacific Asia Travel Association (PATA) Mr. Dzmitry Marozau, Director of The National Agency of Tourism, Republic of Belarus Mr. Zhang Kexiong, General Manager Assistant of CTG Travel Services Corporation Limited Panel Discussion： Panel Speakers: Mr. John Apanowicz, Metropolitan Councilor of Wellington Municipal Council Mr. Nuno Guerreiro, Regional Director Partner Services APAC, Booking.com Mr. Patrick Bontinck, CEO of Visit Brussels Dr. Kyriaki Oudatzi, General Director of Thessaloniki Tourism Organization Prof. Jiang Yiyi, WTCF Expert, Dean of the School of Sports Leisure and Tourism, Beijing Sport University |
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16:40-17:30 |
WTCF Committee Meeting of Tourism-Related Business (Members Only) @1/F Hung Hom Room 7 Host: Mr. Zhang Shuo, Secretary-General of Tourism-Related Business Committee of WTCF |
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17:30-18:20 |
WTCF Committee Meeting of Cruise Industry (Members Only) @1/F Hung Hom Room 7 Host: Mr. Xie Xie, Senior Research Fellow of Waterborne Transportation Research Institute of MOT |
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| 18:15-19:00 | Cocktail Reception @2/F Grand Ballroom Foyer | ||
| 19:00-21:00 | Welcome Dinner @2/F Grand Ballroom Speech by Ms. Sima Hong, Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council Speech by Mr. Paul CHAN Mo-po, Financial Secretary of the Government of the Hong Kong Special Administrative Region Performances |
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Wed, April 16th |
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09:00-11:20 |
Welcome Remarks: Miss Rosanna Law Shuk-pui, JP, Secretary of Culture, Sports and Tourism Bureau of Hong Kong Main Forum II: Hong Kong Tourism Development Forum @2/F Grand Ballroom Topic: Future Forward: Hong Kong Tourism New Horizons Speech by: Dr. the Hon Peter Lam Kin-ngok, Chairman of the Hong Kong Tourism Board and Hong Kong Trade Development Council Mr. Wang Haimin, Chairman of China Tourism Group (CTS Holdings HK) Keynote Speeches: Mr. Ronald Lam, Cathay Group Chief Executive Officer Mr. Michael Moriarty, Managing Director of Hong Kong Disneyland Mr. James Tang, Senior Vice President of TRIP.COM Dr. Liu Zinan, Chairman of Royal Caribbean Cruises, Asia Mr. Olivier Dubos, Senior Vice President and General Manager, Travel Retail Worldwide, the Estée Lauder Companies Inc. Panel Discussion: Moderator: Dr. Dai Bin, President of China Tourism Academy Panel Speakers (TBC): Mr. Chen Xianghong, Chairman of Dingdu Group Co., Ltd. and Founder of Wuzhen Tourism Ms. Lucy Lu, General Manager of Meituan Culture and Tourism Industry, Head of Meituan Cultural and Tourism Research Institute Mr. Murphy Zhu, President, Asia Pacific of H World Group Prof. Song Haiyan, Associate Dean and Chair Professor of School of Hotel and Tourism Management, The Hong Kong Polytechnic University Hon. Yiu Pak-leung, Legislative Council Member (Functional Constituency - Tourism) of the Hong Kong SAR |
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09:00-10:45 |
Thematic Forum II: WTCF International Communication Forum @1/F Hung Hom 1+2 Room Topic: Digital Empowerment · Integration of Culture and Tourism: Unveiling a New Ecology of Global Tourism Dissemination Keynote Speeches: Mr. Shu Zhan, Head of Tencent Digital Culture Laboratory Mr. Owen, Executive Publisher of Voyage Panel Discussion I: Topic: Cultural Tourism as a Global Communication Bridge Moderator: Ms. Wang Gaofei, Deputy Director of International Communication Department, China News Network Panel Speakers: Ms. Nicole-Marie Ng, Content Director of Time Out APAC Mr. Li Keming, Founder of Rushanming Ms. He Qing, Renowned International Communications Expert Ms. Wang Ying, Vice President of ChinaEU Panel Discussion II: Topic: Global Vision, Local Pulse: The Art of China Storytelling for International Brands Moderator: Ms. Zhao Qiankun, Deputy Executive Editor, Northern China & Chief Editor, Department of Culture and Tourism Industry of guancha.cn Panel Speakers: Ms. Jennifer Tung, Regional Director, North Asia, Destination NSW Ms. Zhao Bingbing, Chief Representative, Greater China of London & Partners Ms. Shen Jialin, Vice President, Public Affairs, Greater China of Marriott International Mr. Han Guohui, Co-founder of Tripvivid Group |
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11:00-11:45 |
WTCF Committee Meeting of Media Organizations (Members Only) @1/F Hung Hom Room 7 Host: Mr. Du Linfeng, Coordinator of Public Relations &Brand Marketing Dept. of WTCF Thematic Forum III: "Tourism + Aviation" Integrated Development Forum (In Collaboration with China Civil Airports Association) @1/F Hung Hom Room 1+2 Topic: Integration, Innovation, and Win-win Cooperation Moderator: Mr. Huang Weihong, Deputy Secretary-General of China Civil Airports Association Panel Speakers: Mr. Jonathan Wang, Executive General Manager of Xiamen C&D Global Tourism Group Co., Ltd. Mr. Roy Z Liu, Deputy General Manager of Hong Kong-Zhuhai Airport Management Company Ltd. Mr. Sami Lahdensuo, Vice President of Government and Institutional Relations of Finnair Mr. Zhang Wu'an, Vice President of Spring Airlines Mr. Ning Guoxin, Vice President and Chief Government Officer of UTour Group Co., Ltd. |
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12:00-13:15 |
Lunch @3/F Big Bay Café | ||
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13:30-17:00 |
Hong Kong City Tour and Cultural Exchange | ||
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18:30-21:30 |
Closing Ceremony @Hong Kong Jockey Club Speech by the Honourable Rosanna LAW Shuk-pui, JP, Secretary for Culture, Sports and Tourism of the Government of the Hong Kong Special Administrative Region Speech by Mr. Guo Huaigang, WTCF Secretary-General Speech by Mr. Michael T H Lee JP, Chairman of the Hong Kong Jockey Club Dinner and Cultural Exchange Activities |
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Thu, April 17th |
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Full day |
Delegates Departure | ||
Sima Hong
Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council
Guo Huaigang
Secretary-General of WTCF
Maurizio Rasero
Governor of Asti Province and Mayor of Asti City
Sima Hong
Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council
Prof. Karl Wöber
Director of WTCF Expert Committee, President of Modul University Vienna
István Ujhelyi
Ambassador of UN Tourism, Former Deputy Speaker of the National Assembly of Hungary
Mario Durán
Mayor of San Salvador
Georgios Giannaros
Vice Mayor of Athens
Arachchige Don Rohana
Deputy Municipal Comissioner of Colombo
Rahma Ouazzani Taibi
Deputy Mayor of Rabat
Prof. Dr. Song Rui
WTCF Expert, Director of the Tourism Research Center, CAAS
Ronald Lam
Cathay Group Chief Executive Officer
Michael Moriarty
Managing Director of Hong Kong Disneyland
James Tang
Senior Vice President of TRIP.COM
Dr. Liu Zinan
Chairman of Royal Caribbean Cruises, Asia
Olivier Dubos
Senior Vice President and General Manager, Travel Retail Worldwide, The Estée Lauder Companies Inc.
Chen Xianghong
Chairman of Dingdu Group Co,. Ltd. and Founder of Wuzhen Tourism
Lucy Lu
General Manager of Meituan Culture and Tourism Industry, Head of Meituan Cultural and Tourism Research Institute
Murphy Zhu
President, Asia Pacific of H World Group
Prof. Song Haiyan
Associate Dean and Chair Professor of School of Hotel and Tourism Management, the Hong Kong Polytechnic University
Peter A. Semone
Chairman, Pacific Asia Travel Association (PATA)
Dzmitry Marozau
Director of The National Agency of Tourism, Republic of Belarus
Zhang Kexiong
General Manager Assistant of CTG Travel Services Corporation Limited
John Apanowicz
Metropolitan Councilor of Wellington Municipal Council
Nuno Guerreiro
Regional Director Partner Services APAC, Booking.com
Patrick Bontinck
CEO of Visit Brussels
Kyriaki Oudatzi
General Director of Thessaloniki Tourism Organization
Prof. Jiang Yiyi
WTCF Expert, Dean of the School of Sports Leisure and Tourism, Beijing Sport University
Wang Gaofei
Deputy Director of International Communication Department, China News Network
Nicole-Marie Ng
Content Director of "Time Out APAC"
Li Keming
Founder of Rushanming
He Qing
Renowned International Communications Expert
Wang Ying
Vice President of ChinaEU
Zhao Qiankun
Deputy Executive Editor, Nothern China & Chief Editor, Department of Culture and Tourism Industry of guancha.cn
Jennifer Tung
Regional Director, North Asia, Destination NSW
Zhao Bingbing
Chief Representative, Greater China of London & Partners
Shen Jialin
Vice President, Public Affairs, Greater China of Marriott International
Han Guohui
Co-founder of Tripvivid Group
Albert Yau
General Manager of Hong Kong-Zhuhai Airport Management Company Ltd.
Huang Weihong
Deputy Secretary-General of China Civil Airports Association
Jonathan Wang
Executive General Manager of Xiamen C&D Global Tourism Group Co., Ltd.
Sami Lahdensuo
Vice President of Government and Institutional Relations of Finnair
Ning Guoxin
Vice President and Chief Government Affairs Officer of UTour Group Co., Ltd.
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