WTCF Hong Kong Fragrant Hills Tourism Summit 2025 - Preliminary Program

　　Theme: Innovative City Branding Elevates Tourism Excellence

　　14-17 April 2025

　　Kerry Hotel, Hong Kong, China

　　Mon, April 14th

　　Delegates Arrival and Registration (Full day)

　　Buffet Lunch (12:00-14:00)

　　Hong Kong (14:00-18:00)

　　Buffet Dinner (18:00-21:00)

　　Tue, April 15th

　　Registration (08:30-09:00)

　　Tourism City Workshop: Brand Marketing Promote Inbound Tourism (09:00-11:30)

　　Beijing Inbound Tourism Policy and Resources Promotion Conference (09:00-09:15)

　　Hong Kong Resources Promotion Conference (09:15-09:30)

　　Beijing-Hong Kong Tourism Trade Fair (09:30-11:45)

　　Buffet Lunch (12:00-13:30)

WTCF Council Meeting (13:30-14:10)

　　Opening Ceremony (14:45-15:15)

Main Forum I: Mayors' Forum

Research Release Session (15:20-16:20)

　　　　　Tea Break (16:20-16:40)

　　　　Thematic Forum I: City Brand Building and Inbound Tourism Development Forum (16:45-18:00)

　　　　　　WTCF Committee Meeting of Tourism-Related Business (16:40-17:20)

　　　　　　WTCF Committee Meeting of Cruise Industry (17:20-18:00)

　　Wed, April 16th

　　Main Forum II: Hong Kong Tourism Development Forum (09:00-10:45)

　　Thematic Forum II: International Communication Forum (09:00-10:45)

　　WTCF Committee Meeting of Media Organizations (11:00-11:45)

　　Thematic Forum III: "Tourism + Aviation" Integrated Development Forum (11:00-11:45)

　　Buffet Lunch (12:00-13:15)

　　Hong Kong City Tour (13:30-17:00)

　　Closing Ceremony (18:30-21:30)

　　Thu, April 17th

　　Delegates Departure (Full day)

　　During the summit, a tourism exhibition will be set up in the Grand Ballroom foyer on the 2nd floor.