WTCF Hosts Chinese Tourism Cities Overseas Promotion Seminar in Macao

Representatives from 23 member cities attended the seminar.

On October 14th, the Chinese Tourism Cities Overseas Promotion Seminar was held in Macao. The seminar was co-hosted by the World Tourism Cities Federation (WTCF), Global Tourism Economy Forum and Macao Government Tourist Office, and 23 representatives from 9 member cities as well as the specially invited guest city Penang of Malaysia attended the seminar.

Pansy Ho, Deputy Chairman and Secretary-General of the Global Tourism Economy Forum made a speech.

The seminar was hosted by Yan Han, Deputy Secretary of WTCF. Pansy Ho, Deputy Chairman and Secretary-General of the Global Tourism Economy Forum made a speech. She introduced changes and development of Macao's tourism industry in recent year based on her practical experience. Li Baochun, Executive Deputy Secretary-General of WTCF, introduced results of 2016 WTCF Chongqing Fragrant Hills Tourism Summit, WTCF's development in the past few years as well as member services of WTCF. Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office shared her experience on Macao tourism marketing promotion with participants. At last, attendees discussed and exchanged opinions on issues including “International Tourism Cities Management Philosophy and Experience” and “International Tourist Destination Marketing Experience”.

Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office shared Macao'S tourism marketing promotion experience.

Other guests who also gave speech at the seminar includes Roger Carter, member of Expert Committee of WTCF and Managing Director of TEAM Tourism Consulting; Jos van der Sterrn, Director Academy for Tourism NHTV Breda University of Applied Sciences. Representatives from Chinese city member tourism administrative department like Beijing, Guangzhou, Kunming, Qingdao, Xiamen, Tianjin as well as Law Heng Kiang, Tourism Minister of Penang attended the seminar.

The representative of Xiamen asked questions to Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office.

Based on the “2016 International Tourist destination (City) Promotion and Marketing Training”, the Chinese Tourism Cities Overseas Promotion Seminar is aiming to better serve members. During the seminar, issues on overseas marketing promotion concerned by Chinese tourism administrative departments were thoroughly discussed, which has provided extensive and practical communication and cooperation opportunities to members.