Tourism New Zealand courts North American advisors

Tourism New Zealand has launched a trade campaign for North American travel advisors: New Zealand Next.

The campaign includes planning tools, sharable content and themed trips for advisors to use in selling the destination.

Advisors can access itineraries for nature lovers, foodies, adventurers, romantics, cultural explorers and active travelers. Tourism New Zealand said the campaign's creative assets and messaging will change to focus on one of those themes.

In addition, the first 50 agents that design and take an Explore Plus Independent fam are eligible for a $500 trip credit cash award. To qualify for the fam, agents have to hold a current New Zealand Specialist Program certification. To get the trip credit, they have to be approved as one of the first 50 applicants.

New Zealand Next follows the launch earlier this year of New Zealand's North American consumer campaign, 100% Pure Welcome -- 100% Pure New Zealand.