New Version of Tuniu "Which Places Are Worth Travelling To": A New Trend of Tourism Products Shopping Guide

Everyone is interested in the “spontaneous travel” experience, but to achieve it, you will have to face so much difficulty. According to a survey from Tuniu.com, nearly 90% of travelers still spend too much time comparing itineraries, prices of tour packages, and so on.

To help consumers travel more easily, on August 7th, Tuniu created the “Which Places Are Worth Travelling To” channel on its website. By exploring its customers’ needs: where to travel to and what is worth experiencing, and with the method of guiding customers to buy suitable tourism services, it will completely optimize the experience of customers during the process of “consumption decision-making”, to create “What Is Worth Purchasing” in the tourism industry.

Strengthen to build the “situation marketing” model Let “Temperature service” “warm” users’ experience

Under the trend of personalized consumption, the traditional online method of “placing similar content appears on one webpage” and product pages are not enough to meet the consumers’ “demand of receiving more information”. During the process of consulting and booking tourism products, users usually do this through many different channels to gather information about their destination, itinerary, expenses and others. However, the overwhelming amount of information and the consumers’ demands collide in different occasions, and this makes travelers extremely unsure of what they want to choose.

To solve this problem, the brand new version of Tuniu’s “Which Places Are Worth Travelling To” channel exposes its information according to the “massive-accurate” optimization logic. By analyzing users’ searching, browsing and other behaviors on Tuniu.com, the website has created “consumption situations” to meet the real demand of the users, triggering the resonating effect of them.

The monthly, Tuniu’s “Which Places Are Worth Travelling To” channel will release a theme each time and make several sections such as “Popular This Month, Guide Book of Travel, Exclusive Recommendation, Club of Players” and so on, which will synchronize on Tuniu’s PC portal, App’s homepage image carousel section, channel page, or other important places. The content includes popular destination recommendation, ultimate methods of saving money, in depth travel strategies, and social interaction between those who are interested in experiences. The website will guide each user to the “decision-making--trading--share” pattern.

“The ‘Which Places Are Worth Travelling To’ channel’s new version takes the perspective of standing in each customer’s shoes to help them discover more valuable and cheaper products as well as the post popular destinations of the moment, making customers fully understand the tourism products of the website. It uses the “warm” and “kind” service to bring the warm-hearted consumption experience to our users.” An employee of Tuniu in charge of the project said.

Activities synchronize on all platforms create “What Is Worth Purchasing” in the tourism industry

As users’ personal and wish of experience demands increase, users’ demands of online shopping guide will keep updating. In the eyes of most customers, a “shopping guide” seems more likely to only serve offline customers. Taking this situation into consideration, Tuniu already has set up more than 100 regional service centers and provides tourism product booking service in more than 320 cities where travelers set off from. In addition, it also provides high quality offline service for its customers.

How to update the online shopping guide platforms and create the “What Is Worth Purchasing” in the tourism industry? By relying on its “all-website resources”, Tuniu’s “Which Places Are Worth Travelling To” channel fuses the online and offline shopping guide services, and filters the information created during the search for information and compare and select process when users buy something and make their decisions, in order to create the new retail travel experience that deeply mixes “online service + offline experience”.

“The updated version of Tuniu’s ‘Which Places Are Worth Travelling To’ channel will also launch a joint planning activity with the assistance of its official Weibo account, its WeChat official account, JD Online Shopping Center, and other new media and e-commerce platforms.” Take full advantage of Tuniu’s online UGC model, encourage users to share their experiences, and provide references and suggestions to other users during their decision-making process.” An employee of Tuniu in charge of the project said, “At the same time, Tuniu still keeps innovating and will produce more attractive products for our users.”