Minister of Tourism & Hospitality Industry (Zimbabwe) Visits WTCF Secretariat

On March 30th, Mr. Walter Mzembi, Minister of Tourism & Hospitality Industry (Zimbabwe), visited WTCF Secretariat and met with Mr. Li Baochun, Executive Deputy Secretary-General of WTCF. The two parties exchanged views on strengthening communication and cooperation with each other.

Mr. Li Baochun, Executive Deputy Secretary-General of WTCF, welcomed the visit of Mr. Walter Mzembi, and introduced to Mr. Walter Mzembi WTCF’s general information, its member city projects, WTCF achievements over the years, and the recent situation and trend of China’s outbound tourism market. After learning that Mr. Walter Mzembi serves also as the UNWTO Commission for Africa Chairperson and is a candidate for the next Secretary-General, Mr. Li Baochun, Executive Deputy Secretary-General of WTCF, also introduced WTCF’s strategic partnership with the UNWTO in detail and the jointly launched project of City Tourism Performance keynote research carried out by the two parties.

Mr. Walter Mzembi paid close attention to WTCF’s member services. As the UNWTO Commission for Africa Chairperson, he says that he will positively encourage and recommend African cities to join WTCF, and hopes to promote African tourism resources in the Chinese market through WTCF and boost the development of African tourism cities. Mr. Walter Mzembi also expresses his intent to appoint members of his party to participate in the “2017 International Tourism Destination (Cities) Promotion and Marketing Training Course” and strengthen communication and cooperation with WTCF.