Asti (about 73,000 inhabitants) is located in the heart of Monferrato, lying on the left bank of the Tanaro River, at the confluence with the Borbore stream. An area which extends between the beautiful hills of Astesana, among the enchanting wine-growing landscapes that in 2014 obtained the prestigious Unesco recognition by being declared – together with Langhe and Roero – a World Heritage Site.

The territory north of the Tanaro River includes the area known as Basso Monferrato, with gentle hills and a landscape of crops, vineyards, and woods, while to the south of the river is the Alto Monferrato, with higher hills and a more massive presence of vineyards. Further south, we find Langa Astigiana, crossed by the Bormida River where the reliefs approach the Apennines and the Ligurian Alps.

Among the hills of Asti, you will find a warm welcome. Nothing here is built to amaze, the beauty of these lands is to be found in the authenticity of its products, in the harmony of its landscape and in the passion that people express in welcoming and hosting, a tradition that has always lived here.

Founded by the Ligurians at the confluence of the Borbore stream with the Tanaro river, Ast (i.e. "elevated place") kept its dimensions small until 89 BC, when it was colonized by the Romans with the name of Hasta.

It reached its heyday in the 12th century, thanks to the thriving commercial and banking activity of some families who built their own towers and palaces with celebratory intent as a symbol of Asti's wealth. The most important families were owners of "casane", real exchange and loan agencies on the main European trading centers.

Today Asti is known throughout the world both for its artistic beauties and for its excellent wine and food.