WTM London Unveils New China Partnership

WTM London has announced that China Travel Online is the show's newest buyer partner and media partner in China. China Travel Online is a leading China outbound travel portal that connects destinations, attractions, hotels and other travel suppliers around the world to Chinese operators and professionals.

It is also one-stop-shop for resources, e-commerce, news and networking for Chinese travel and tourism companies and professionals. The new partnership means that China Travel Online will invite up to 50 Chinese buyers to network and do business with suppliers and destinations across the globe during WTM Virtual on November 8 to 9.

Furthermore, the new platform will assist with the organisation of WTM China Forum, a high-level event which will take place on day one of WTM London – 1 November at ExCel London – to explore key issues and challenges for the rapidly growing Chinese outbound market, which is the largest in the world.

Marcus Lee, Chief Executive at China Travel Online, said the company was eager to work with WTM London because of the global opportunities of such a major partnership. "Becoming the China buyer partner and media partner means that our profile will be raised around the world. It enables us to help many Chinese buyers to make new business connections and seal important deals as the travel industry looks to rebuild in 2022," he said. It will further raise the profile of WTM among the Chinese travel sector and lay the foundations for future growth and partnerships.

Simon Press, WTM London exhibition director said: "We're delighted to welcome China Travel Online as the China buyer partner and media partner in China. We have seen participation from Chinese travel and tourism firms grow over the years and last year, at WTM Virtual, we held a very interesting online debate with top China tourism experts. We’re building on that success with this new partnership in 2021 and I look forward to welcoming the buyers to WTM Virtual."