（V）Consulting Services

WTCF will leverage t he resources of t he expert committee, its own database of resources, and the data resources of partners to develop academic platforms, promote t he brand building of WTCF and its members, and provide guidance to the market and tourism industry. To serve its members’interest in China’s outbound tourist markets, WTCF carries out market researches and studies from the perspectives of market trends, consumption habits of Chinese tourists, and tourism destinations. WTCF also publishes the results of authoritative studies of the tourism industry as well as tourism-related academic researches, market reports, theoretical discussions, forum transcripts, and training guidelines.

The main contents include not only the researches on China outbound tourism trends, tourist experiences and satisfaction rating, tourist behavior and at titudes, t ourist req uests and i ntentions, d evelopment and optimization of tourism products, advertising channels and effects in the Chinese market, and destination marketing strategies of WTCF member cities in the world’s major regions, but also other contents.

1. Members Basic Services: Sharing research results

WTCF provides its members with free copies of Market Research Report on Chinese Outbound Tourist (City) Consumption, Annual Report on Development of World Tourism Cities, Quarterly Report on China Outbound Tourism, and other research results of WTCF.

2. Customized Services: Specific topic researches and provide detailed solutions

WTCF provides customized researches on the above-mentioned subjects, with relevant expenses being paid by members that request such services. WTCF’s service projects include, among other things:

Ø Extended researches of Market Research Report on Chinese Outbound Tourist (City) Consumption

Providing member cities with research services on China outbound tourists experiences, tourist behaviors and attitudes, consumption behaviors and attitudes, tourism industry requests, test of new tourism products, optimization of tourism products, advertising channels and effects, and destination marketing strategies.

Ø Extended researches on the evaluation system for world tourism cities

-Providing diagnosis of problems in the development of tourism industry as well as studies on tourism planning according to the needs of member cities and on the basis of the Annual Report on Development of World Tourism Cities.

-Regular monitoring reports on the tourist satisfaction of member cities based on user generated contents (UGC).

-Researches on inbound tourist markets and overseas marketing for Chinese member cities.

-Researches on the crowd profiling of Chinese tourist source markets, experience quality, products, and market development for specific member cities.

Ø Customized monitoring projects for China outbound tourism markets

-Quarterly monitoring report on China outbound tourism market; monthly monitoring report on China outbound tourism products.

-Visibility of the tourism products of member cities among Chinese outbound tourism operators; expectations of leading Chinese outbound tourism agencies for promoting the tourism products of member cities.

-Monitoring factors affecting the tourism booking of member cities.

-Monitoring the competitive relations between member cities and other destinations.

3. Strategic Consulting

In line with the differentiated needs of member cities and building on its advantages in the industry and the tourism features of different regions, WTCF will leverage the resources of the WTCF Expert Committee, tourism enterprises, media and market, and arrange field trips to tourism destinations for high-end delegations consisting of experts and scholars, buyers from tourist source markets, tourism investment enterprises and media, or hold thematic seminars to analyze the needs of member cities. WTCF will also leverage media resources to promote member cities across all channels, develop tourism routes products, formulate marketing plans, and provide relevant and practical consulting services and total solutions to member cities.

Ø Consultation services include, among other things:

-On-site survey of tourism resources

-Analysis of tourism features

-Analysis of popular information and trends in the industry

-Investment potential and cross-sector business cooperation

-Media packaging and promotion suggestions

-Implementation goals and measures

Ø Consulting & Settlements: Members may submit to WTCF in writing their requests, including, among other things:

-Exploring opportunities to tap China’s outbound tourism market

-Improving their share of China’s outbound tourism market

-Developing new tourism destinations and new products

-Improving international reputation and influence

-Improving service and reception quality

-Building new images of tourism cities

-Developing new products

Expenses incurred from the provision of consulting services shall be paid by members that make such request.