Forum Session IV

Forum Session IV: 15:30-17:00 (90 min)

Topic: Creating and managing partnerships for city branding and promotion

Partnerships of public and private institutions are critical for the sustainable development and marketing of tourism. New technologies have a critical role to play in the operation of such partnerships, including programs to enhance the image and communicate the city brand both to consumers and to business decision makers.

Moderator: Dr. Roger Carter, Deputy Director of WTC Expert Committee

Keynote Speech 1:

Speaker: Ms. An Li, Vice President and Head of Public of Airbnb China

Keynote Speech 2:

Speaker: Mr. Dong Fang, Curator of Tsingtao Beer Museum

Panel Discussion

Panelists:

Mr. Dieter Hardt-Stremayr, President of European Cities Marketing

Ms. Julie Chappel, Managing Director, International Markets, London& Partners

Mr. Ge Yujing, Vice President of Tuniu.com

Mr. Yang Yi, Editor in Chief of Sina Travel

Mr. Hans Doets, Director Tourism, the Hague, the Netherlands