The Inaugural Group of the Thousands of Tourists to Morocco

On August 4th, 2015, the first visiting group of the “9-Day Dubai-Morocco Perfect Holiday Tour”, co-organized by WTCF and China International Travel Service Company (CITS), departed from Beijing International Airport. It indicated the official launching of WTCF Morocco Thousands of Tourists activity, which is an important part of the WTCF Rabat & Fez Fragrant Tourism Summit 2015. It is also a practical step WTCF took in promoting the collaboration between tourism organization and international destination, which is of great significance in motivating the cultural communication along Maritime Silk Road Economic Belt and accelerating exchanges among tourists.

Launched by WTCF and CITS cooperatively, this activity aims to expand the international influence of WTCF Rabat & Fez Fragrant Tourism Summit 2015, to enhance the collaboration among members and also to increase the publicity of Morocco tourism in China. CITS is a leading enterprise in China’s travel industry and at the same time it is the vice-secretary unit of WTCF and the chairman unit of tourism-related corporations. By making full use of its publicity, national network and tourism products researching ability, CITS is expected to attract more tourists joining the group and realize the preliminary goal of a thousand tourists to Morocco.

Outbound tourism plays a unique role in the One Belt One Road Strategy, and it lays the groundwork for further communication and connection among different nations. Morocco is on the west point of the Silk Road, best known as the “Garden of North Africa”. It is a historical hub for cultural integration and a country of destination rich in tourism resources and developed in tourism. Its capital city Rabat, ancient capital Fez, old town Marrakech, beautiful coastal city Agadir, “White Castle” Casablanca and northern port Tangier are all destinations attractive to tourists.

It is reported that, by meticulously researching the Morocco tourism resources, CITS promoted several related products, such as the 9-Day Dubai-Morocco Perfect Holiday Tour, 16-Day Spain-Portugal-Morocco Tour and 10-Day Sahara-Morocco Tour, etc. All of these products are very popular among visitors, which will show them the gorgeous scenery and perfect blending of classic and modern cultures along the journeys.