The Summit’s Theme “Impact of Globalization on World Tourism City Development” Will Provide New Ideas, New Opportunities, and a New Direction for World Tourism Cities

The theme of 2017 WTCF Los Angeles Fragrant Hills Tourism Summit is “Impact of Globalization on World Tourism City Development”, and the summit will also include four themed forums. The topics of four themed forums are “Solutions to Challenges Faced by Tourism Cities, Competitive Strengths and Brand Building of Tourism Cities, Policy Environment Promotes Tourism Investment, and China’s Outbound Tourism: New Trend and Market Dynamics.” Mayors from tourism cities, executives from tourism institutions and scholars are invited to discuss the most concerned topics like travel security, brand marketing, advantages of infrastructure and resources, investment, etc.

Globalization has become the most important developmental trend since the 1980s, and has become a basic feature of the world now. It is playing an important role in promoting world trade prosperity, investment development, people movements, and technology diffusion. The tourism industry is an important part of world economy, which is naturally connected with globalization. Under the background of a slowdown in the world economy, the tourism industry still flourishes and has become the driven force of world economy growth. Right now, the contributions and challenges of world tourism destinations and the tourism industry have been given wide concern. The new variables, new situations, new formats, new technologies, new problems, and new challenges must be faced with confident faith and common wisdom by the people involved in the tourism industry.