U-Tour Signs a Strategic Cooperation Agreement with Cosco Shipping Bo'ao Co., Ltd., and Both Are Devoted to Promoting All-Round Development of Hainan's Tourism

Recently, U-Tour has signed a strategic cooperation framework agreement with Cosco Shipping Bo'ao Co., Ltd. The two sides will fully leverage Hainan's plentiful tourism resources and unique geographical location, tap the grand-scale domestic markets and promising economic hinterland, help Hainan build itself into an international tourism resort and integrate into the global economy by promoting its tourism transformation and upgrade, as well as enhancing efficiency and high-quality development.

Tourism is one of the three major industries highlighted by Master Plan for the Hainan Free Trade Port, as well as one of the four industries worth hundreds of billions of yuan in Hainan. In this context, U-Tour and Cosco Shipping Bo'ao Co., Ltd. will fully utilize their strengths and follow the principle of promoting all-round development at various stages. They will together build renowned brands of conventions, exhibitions and festivals, enhance interaction between conventions & exhibitions and tourism, develop more tourism products themed on sightseeing, vacationing and health, highlight the features of sports tourism destinations, support the building of a national demonstration zone of sports tourism, help improve the air transport of Qionghai Bo'ao Airport, deepen the integrated development of aviation and tourism, tap more middle and high-end markets, boost marketing and product supply, explore channels and methods of capital operation, and offer more help to various market entities.

Both will, according to international standards, highlight the features of Dongyu Island, which has been praised by UNESCO as a tourism resort with the best-maintained natural landscape of estuaries in the world, and build the island into a world-class tourism attraction. This will help optimize the structure of Hainan's tourism products, and stimulate tourism consumption in Hainan. The two sides will enhance cooperation in the planning, construction, product design and market development of Dongyu Island Tourism Resort, deepening the integrated development of tourism and other sectors. They believe tourism vocational education and high-level technical talent cultivation are highly relevant for Hainan which aims to build itself into an international tourism consumption hub as well as the long-term development of China's tourism. This year, the National Vocational Education Conference, a landmark event in the development of China's vocational education, shows that the Communist Party of China (CPC) Central Committee led by Xi Jinping attaches great importance to vocational education. Notably, vocational education plays an irreplaceable role in the national cultivation of talents, meaning a lot to high-quality development in the new context. The two parties will, centered on Circular on Supporting the Implementation Plan of Deepening Education Reform and Opening-Up in Hainan, a document released by the Ministry of Education and Hainan Provincial People's Government, explore tourism vocational education featuring integration of industries and education as well as cooperation between schools and enterprises, and fully help Hainan build itself into a hub of innovative international education.

2021 marks the 100th anniversary of the founding of the CPC. It is the beginning year of the 14th Five-Year Plan period, the first year of building China into a modern socialist country in an all-round manner, and a crucial year of deepening reform and opening-up of Hainan as well as promoting the development of the Free Trade Port. U-Tour and Cosco Shipping Bo'ao Co., Ltd. will jointly promote the tourism development of Hainan in the new context with new concepts, grasp the new trends and build innovative new modes. They will help Hainan build a tourism system based on sightseeing tourism, centered on leisure tourism, and characterized by cultural, sports and health tourism by 2025. By that time, Hainan will become a globally influential hub of international tourism consumption.