"Romantic Dalian" Promotes Foreign Exchanges Online on International Sister Cities Day

Publish Time:2022-05-12 14:19:01Source:Dalian Municipal Bureau of Culture and Tourism

【Introduction】:The International Sister Cities Day is celebrated on April 27 every year to commemorate sister city relations and friendly cooperation between cities. For nearly half a century, international sister city events gaining popularity around the globe have built bridges of friendship and communication between cities from all countries.

The International Sister Cities Day is celebrated on April 27 every year to commemorate sister city relations and friendly cooperation between cities. For nearly half a century, international sister city events gaining popularity around the globe have built bridges of friendship and communication between cities from all countries.

In order to strengthen communication and exchanges between Dalian and its sister cities and cities of friendly cooperation, enhance its international influence, and help Dalian with overseas promotion as it strives to build a "Culture City of East Asia", Dalian Municipal Bureau of Culture and Tourism together with CRI Online, China Media Group closely followed international trends on the occasion of the International Sister Cities Day, and jointly planned and launched a series of themed promotions online via the official social media accounts "Romantic Dalian" to send greetings to Dalian's major sister cities.

The themed promotion highlighted the friendship with nine sister cities of Dalian, namely Oakland of USA, Bremen of Germany, Le Havre of France, Glasgow of the UK, Rostock of Germany, Enschede of the Netherlands, Kitakyushu and Maizuru of Japan, Vladivostok of Russia, and two cities known for friendly cooperation with Dalian, Chuncheon and Jeju of South Korea. A series of creative posters based on similar scenic spots, landmarks, natural scenery, people-to-people and cultural exchanges of Dalian and its sister cities were released, transcending time and space and integrating the scenery of cities which might be thousands of miles apart, also with introductory texts to express the good wishes for friendship and connectivity between the sister cities. Two adorable kids, Yamato from Maizuru and Tan Jingduo from Dalian, jointly presented a football "relay", symbolizing the greater vitality of the young generation added into the development of sister cities.

The post drew wide attention from overseas netizens soon after it was posted. Within one week, the post gained more than 4,000 likes and generated buzz and praise. The interactive content on Dalian and Vladivostok of Russia was even followed and retweeted by the latter's official VK account.

The themed promotion on the International Sister Cities Day showed the characteristic scenery of Dalian, presenting a comprehensive and vivid city image and the distinctive glamour of the city. Moreover, interaction with the overseas social media accounts of Dalian's sister cities expanded the circle of friends of the "Romantic Dalian" accounts, widened the scope of communication, and improved the matrix of overseas image promotion. Most importantly, the event boosted communication between Dalian and its sister cities, consolidating the foundation for continuously deepening cooperation and promoting common development.

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