Intangible Cultural Heritage Experiences Are Worth Exploring: Qyer and Top-World Join Hands with Many Domestic Destinations to Present a Themed List

Intangible cultural heritage highlights the wisdom and creativity of generations of different ethnic groups. At present, China has 42 items on UNESCO's List of Intangible Cultural Heritage, and 3,610 national-level representative items. On 11 June, the 2022 Cultural and Natural Heritage Day, Qyer and Top-World joined hands with more than 10 destinations in China, including Guangzhou, Xi'an, Chengdu, Jinan, Fuzhou, Luoyang, Lijiang, Quanzhou, Jingdezhen, and Foshan, to launch a special list themed on intangible cultural heritage, present in detail intangible cultural heritage experiences in cities and surrounding areas, and engage a number of Qyer tourism icons in the joint promotion of intangible cultural heritage and its revitalization.

Every item of intangible cultural heritage embodies the feelings and traditions of the Chinese nation. The diverse cultural and climatic conditions of Guangzhou have given the province distinct Lingnan characteristics. From Cantonese Opera integrating the skills of speech, song, dance, and combat in movements, to Yue Embroidery, one of the four famous embroideries in China, to puppet shows and olive kernel carving, these intangible cultural heritage items make Guangzhou more colorful and glorious as a hub of Cantonese Culture. As the ancient capital of thirteen dynasties, Xi'an is rich in not only historical relics, but also intangible cultural heritage items serving as the city's most important icons. Pita Bread Soaked in Lamb Soup dating back to the pre-Qin period (pre-221 BC), Xi'an Drum Music originating from the Sui and Tang dynasties (581-907), Qinqiang Opera from the Yuan and Ming dynasties (1271-1644), and Lantian Jade Carving embodying the art characteristics of the Qin Dynasty (221 BC-207 BC) all highlight Xi'an's unique intangible cultural heritage. Known as the "Land of Abundance", Chengdu has a wealth of culture with deep connotations. Besides Shu Embroidery and Shu Brocade Weaving Skills, Chengdu Lacquerware Art and the Craft of Filigree Inlays are also impressive. Moreover, the traditional Pixian Douban (broad bean chili sauce) is known as "the soul of Sichuan Cuisine".

Fuzhou Cuisine has given birth to Fotiaoqiang and meat swallows. The city also has local opera known as Fujian Opera. Jinan, a famous historical and cultural city, also has a number of traditional folk art treasures, such as Shanghe Drum Yangge, Jiyang Drum Yangge, Flower Drum Dance, and Zhangqiu Xinzi Acrobatics. Also as an ancient capital of thirteen dynasties, Luoyang possesses a wealth of splendid intangible cultural heritage. Hundreds of intangible cultural heritage items, such as Hetu and Luoshu (China's earliest historical documents), the Legend of Xuanzang and the producing techniques of tri-colored glazed pottery which prevailed in the Tang Dynasty (618-907), with all of them having been passed down in an orderly manner and injecting great vitality into the ancient city. Lijiang boasts a colorful variety of cultural heritage items thanks to the ethnic groups settling here. Baisha Murals, Sanduojie Festival, Naxi Nursery Rhymes, Baisha Fine Music, Dongba Culture and others are slowly unfolding like a millennium-old scroll painting.

As a "Culture City of East Asia", Quanzhou has been one of China's most important ports since ancient times. The Ceremony of Sending the King Ship and the Watertight-Bulkhead Technology of Chinese Junks are the best testimony to the prosperous Quanzhou Port at that time. The dialogue between ancient and modern times, and between China and the world is staged in this city every day. Reputed as a "millennium-Old Porcelain Capital", Jingdezhen has formed a unique intangible cultural heritage system with its handmade porcelain art as the core and other skills fully developed. Leping Opera, Leping Ancient Brewing Technique, and Leping Guanxin Sugar Production Technique are all worth experiencing as they highlight local features. Foshan, the "Hometown of Martial Arts", is also one of the cradles of Lingnan Culture. Cantonese Opera, Lion (Xing Shi) Dance, temple fairs and dragon boat racing are all popular items of intangible cultural heritage. In addition, Beijing, Tianjin, Wuhan and Huangzhong District of Xining also boast their own representative intangible cultural heritage items.

Intangible cultural heritage requires not only protection but also inheritance. At this event, Qyer specially invited a number of tourism icons from different fields to promote the cities' images. They helped to promote characteristic intangible cultural heritage resources and stimulate the vitality of intangible cultural heritage. Top-World presented an independent list of selected travel content in 2015, aiming to create an authoritative travel list in China, provide travelers with more inspiration on tourism experiences in destinations and set new tourism trends. Up to now, more than 1,000 lists have been released, covering over 100 domestic and foreign cities, as well as themed content like destinations, food, culture, characteristic accommodation, red tourism, world heritage, intangible cultural heritage, and extreme sports. This specially designed list deeply explores the intangible cultural heritage experiences in cities and surrounding areas that are easily ignored by tourists, combines intangible cultural heritage with tourism, and contributes to the revitalization of rural areas and intangible cultural heritage.