Ecuador Campaign Spotlights Sustainability

Ecuador is showcasing its sustainability credentials as part of a new trade marketing campaign in Europe.

Running until December, the initiative includes meetings with the trade, newsletters, presentations, press releases, media interviews, fam trips and attendance by the tourist board at events such as World Travel Market London in November.

The destination also had a presence at last month's Lata Expo and Global Birdfair – an international birdwatching event in Rutland earlier this month – plus a gastronomic event on 14 July at the embassy of Ecuador in London.

Santiago Granda, head of international promotion at the tourism ministry, said being at Lata Expo in London helped to "consolidate" the presence of Ecuador in the UK and European markets.

"The most important message is that Ecuador is a sustainable destination, a leader in the region, in the new way of doing tourism: more natural, more immersive and inclusive," he commented.

He said the ministry sees a "close and permanent relationship" with the British trade as "vital" because the UK is the fourth most important market in Europe in terms of arrivals.