"G'day mate": Titanic Belfast Heads 'Down Under'

Titanic Belfast is participating in Tourism Ireland's 2024 sales mission to Australia and New Zealand this week, to grow tourism from both markets in 2025 and beyond. 

The sales mission, which will visit Brisbane, Sydney, Melbourne and Auckland, includes a B2B event in each city, featuring interactive presentations to showcase Northern Ireland and the island of Ireland. The participating companies are engaging in hundreds of meetings with key travel professionals from Australia and New Zealand and networking with key tour operators, airlines and travel journalists.

The aim is to engage with travel professionals in the four cities who are currently selling Northern Ireland and the island of Ireland, or who have good potential to sell the destination in the future – and to encourage them to extend their offering, or to include the island of Ireland for the first time, in their programmes. 

Sofia Hansson, Tourism Ireland's Manager Australia and New Zealand, said: "Our sales mission is an important element of our programme of activity in Australia and New Zealand this year – to highlight the many things to see and do, and all that is new and exciting, on a holiday on the island of Ireland. It gives our tourism partners from Northern Ireland and the island of Ireland an excellent platform to inform and influence the travel professionals they meet about what is on offer and, importantly, to encourage them to include the destination in their future programmes."

Visitors from Australia and New Zealand are highly prized as they tend to stay longer, spend more and visit more regions than the average visitor to the island of Ireland. They travel right around the island and many visit in the shoulder season.