The ITB Berlin Convention 2025 Presents First Programme Highlights and Innovations

From 4 to 6 March 2025, the focus at ITB Berlin 2025 is on the changing tourism industry. Taking as its slogan “The Power of Transition lives here”, the ITB Berlin Convention will devote itself to the transformative challenges and opportunities of the global travel and tourism industry. The ITB Transition Labs and Corporate Culture Clash Track are new features of the programme. In addition, for the first time the events on all four convention stages will be livestreamed to enable members of the global travel community to access the sessions with more than 400 international speakers from anywhere in the world.

In 2025, the ITB Berlin Convention will once again be the global hotspot for networking and exchanging knowledge. The travel industry’s leading think tank will host a total of 17 theme tracks on four stages that will examine current issues concerning sustainability, technology, corporate culture and many other topics. The content is curated by a board of leading industry experts, ensuring that the tracks offer practical, up-to-date and innovative insights and include high-profile speakers. ITB Berlin’s livestreamed events on all four stages will provide the global travel community with added value. As well as being livestreamed, the sessions will be available afterwards on the YouTube channel of ITB Berlin.

“The ITB Berlin Convention 2025 places the spotlight on the ongoing change in the tourism industry. Under its new slogan, it emphasises the dynamic process currently shaping the industry and underlines the need to constantly adapt to changing conditions. In doing so it cements its position as a platform for dialogue and further development amid continuing change”, said Deborah Rothe, Director of ITB Berlin.

NEW: ITB Transition Labs

Featuring 20 exclusive insights in the space of 90 minutes, this new event format offers marketing professionals in the destination and hospitality sector an in-depth look at data-driven recommendations for action. The labs are specifically designed to provide decision-makers with practical tools for confidently mastering future challenges. The sessions can be booked in the ITB Berlin ticket shop.

NEW: Corporate Culture Clash Track

The new Corporate Culture Clash Track on the Green Stage looks at the challenges and opportunities of a changing corporate culture. The focus is on topics such as diversity, new work, new technologies and the expectations of Gen Z.

ITB Travel and Tourism Radar: First-hand insights

The industry report, based on findings from a survey conducted three times a year, provides in-depth insights into key topics such as business outlook, sustainability, digitalization, and AI. The results of the final survey, scheduled for January 2025, will be compiled into a comprehensive report and presented during the ITB Berlin Convention.

17 tracks, four stages and more than 400 speakers – an overview of first highlights

Orange Stage (Hall 7.1)

The lineup includes high-profile figures such as:

Future Track:

• Maja Göpel (Founder of Mission Wertvoll),
• Mascha Driessen (Regional Vice President, Microsoft)
• Caroline Bremner (Senior Industry Manager, Travel and Tourism Euromonitor International)

Marketing & Distribution Track:

• Greg Schulze (Chief Commercial Officer, Expedia Group)

Responsible Tourism Track:

• Dona Regis-Prosper (Secretary General of the Caribbean Tourism Organization),
• Stefan Rahmstorf (Co-Head of Research, Potsdam Institute for Climate Impact Research)

eTravel Stage (Hall 6.1)

The ITB Berlin Convention once again welcomes a host of leading experts, including:

eTravel Track

• Leah Ranking (Chief Product Officer, SiteMinder)
• Amy Read (Vice President Innovation, Sabre Hospitality)

AI Track

• Mary Li (CEO, Atlas Travel)
• Marc Jennings (CIO, AI & Analytics, TUI)

Hospitality Tech Track

• Mehdi Soua (CIO, Louvre Hotels Group)
• Stephen Burke (Founder and CEO, RobosizeME)
• Charlie Osmond (Co-Founder of Triptease)

Destination Tech Track

• Eirik Skjaerseth (CEO, Bolder)

Tours & Activity Tech Track

• Sarah Dines (Chief Commercial Officer, Viator)

Blue Stage (Hall 7.1)

Hospitality Track

• Matthijs Welle (CEO, Mews)

Green Stage (Hall 7.1)

Business Travel Track

• Catherine Logan (Senior Vice President, GBTA Europe & APAC)

MICE Track

• Guy Bigwood (CEO and Chief Changemaker, Global Destination Sustainability Movement)

Diversity and Inclusion Track

• Maria von Foerster (CEO, RightRez)
• Klaudija Janzelj (Head of City Experiences, TUI)

Corporate Culture Clash Track

• Julia Reingruber (Director of Talents and Culture, Familux Resorts)

Blue Stage (Hall 7.1)

Hospitality Track

• Matthijs Welle (CEO, Mews)

The full list of speakers and other programme items will be announced in the course of January 2025.