Seven Shu

Name: Seven Shu

Nationality：Chinese

Position: Distinguished Expert

Introduction: 

• Ph.D. in Communication Studies, Huazhong University of Science and Technology
• Head of Digital Culture Lab, Sustainable Social Value (SSV) Division, Tencent;
• Director of Carbon Neutrality Lab, Tencent;
• Vice President of Tencent Research Institute；

Personal Information

• 2020 Excellent Expert ,Ministry of Culture and Tourism, China
• Visiting Professor, School of Advertising, Communication University of China
• Adjunct Master's Supervisor, School of Journalism, Communication University of China
• Adjunct Master's Supervisor, Wuhan Sports University
• Executive Director, Provincial-Ministerial Jointly-Built Collaborative Innovation Center for Modern Tourism Development
• Deputy Director, Committee for Cultural Heritage Protection and Utilization of Scenic Areas, China Tourist Attractions Association

Work Experience

1. Journalism Sector

• Senior media professional with experience at Hubei Daily Media Group and Chutian Metropolis Daily.
• Awarded over 10 national and provincial journalism prizes, including "Top 10 Young Journalists of Hubei" in 2011.

2. Internet Sector

• Since 2008: Engaged in internet operations, responsible for regional portal management (Hubei & Hunan) for Tencent.com, as well as Weibo and government relations.
• Since 2015: Oversaw Tencent.com and Tencent News' "Internet +", government affairs, and tourism businesses.

3. Business Management

• Founded Tencent's regional portals (Dachu.com in Hubei and Hunan) and established/managed three companies (Tengchu, Tengxiang, Tengyun) from scratch, leading teams of 150–300 members.

4. Internet + Government Affairs

• Since 2015: Led Tencent's "Internet +" strategy, securing partnerships with 11 ministries, 9 provincial governments, and launching WeChat City Services in 70 cities.
• Managed Tencent's government affairs division, including collaborations with over 50 central ministries, national government new media, and smart service projects. Notable cases: establishment of the national government affairs Penguin Media Account system.

5. Internet + Culture & Tourism

• 2013: Pioneered the concept of government-affiliated tourism business in regional operations.
• 2014: Launched Tencent's cultural tourism brand.
• Since 2016: Led the transformation of Tencent's cultural tourism business, managing Tencent Tourism Channel and the tourism ecosystem of Penguin Media Accounts. Planned and executed hundreds of smart cultural tourism projects domestically and overseas, including the Palace Museum, Dunhuang Mogao Caves, and Qinling Tombs Museum. Established Tencent's "Urban Partner" ecological system in regional markets.
• 2017: Facilitated a strategic cooperation between Yunnan Province and Tencent, serving as the lead operator of the provincial-level "Travel Yunnan with One Mobile Phone" industrial internet project. Founded Yunnan Tengyun Information Industry Co., Ltd., setting a benchmark for smart cultural tourism in China.

Personal Honors

• 2014: Lead Editor of China's first Blue Book of New Media Social Responsibility.
• Since 2015:  9-time recipient of Tencent's Corporate-Level Business Awards；
• 2017: Annual Industry Innovation Award (Red Coral Award) - Asia Tourism；
• 2018: Published "Innovation Practice of 'Internet + Tourism' in the Digital Economy Era: A Case Study of Tencent's Cultural Tourism Initiatives in the China Tourism Green Paper by Chinese Academy of Social Sciences；
• 2020: Project Leader for "Travel Yunnan with One Mobile Phone" - China's first provincial-level comprehensive smart tourism project；
• 2020: Golden Horse Award - Top 10 Annual CEOs in China's Cultural Tourism Industry.
• 2021:  Deputy Editor-in-Chief of Big Data Report on the Development of China's Culture and Tourism Industry.