“Smart Visions for the Future: Reshaping High-End Tourism” — The WTCF Europe Conference 2025 to Open in Marbella

Jointly organized by the World Tourism Cities Federation (WTCF), Marbella City Council, Andalusia Regional Government, and Costa del Sol, the WTCF Europe Conference 2025 will take place in Marbella, Spain, from 11 to 13 November, 2025. Under the theme “Smart Visions for the Future: Reshaping High-End Tourism,” the conference will feature Opening Speeches, Keynote Speeches, Thematic Forum, Cultural Tourism Promotion Session, Special Training Programme, Tourism B2B Matching, and other sessions. The event aims to precisely align tourism policies with resources in Europe and key source markets, strengthen cohesion among WTCF members, and enhance Marbella’s global visibility. More than 200 delegates from over 10 countries are expected to participate in the conference and related activities.

As one of WTCF’s signature regional events jointly organized with city members, the Regional Conferences have been successfully held seven times across the globe since 2017. They have effectively promoted communication and cooperation among members, while enhancing WTCF’s influence and cohesion worldwide. This year’s Europe Conference will be hosted in Marbella, a “gem of high-end tourism in Europe.” Building on WTCF’s tradition of practical, results-oriented collaboration via a comprehensive program of diverse sessions and exchanges, the event will help Marbella further establish itself as a regional hub for tourism cooperation and drive the evolution of Europe’s high-end tourism ecosystem.