ETOA and New Deal Europe form strategic partnership for tourism development across Europe

The European Tourism Association (ETOA) and New Deal Europe (NDE) have announced a new strategic partnership designed to enhance tourism development, industry coordination and regional representation across South-Eastern, Central and Eastern Europe. The collaboration aims to support some of Europe’s fastest-growing and most dynamic tourism regions, where international arrivals are surging and market interest is rapidly increasing.

The partnership will cover a wide group of destinations across two key clusters:

• Southeast Europe: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Kosovo, Moldova, Montenegro, North Macedonia, Romania, Serbia and Slovenia.
• Central and Eastern Europe: Czechia, Hungary, Poland, Slovakia and Ukraine.

The agreement establishes New Deal Europe as ETOA’s designated and recognised regional partner for these markets. As part of the collaboration, ETOA will also host an annual regional workshop in cooperation with NDE, creating a new platform for industry networking, contracting and business development between global buyers, regional suppliers and destination representatives.