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ITB Berlin, the world's leading travel trade show, took place on March 7-9, 2023, in Berlin, with the theme "Open for Change". The 2023 fair was the first live version of the event since the outbreak of the COVID-19 pandemic. Government officials, tourism destination managers, experts, scholars, senior tourism company executives, media outlets, and heads of international organizations from more than 180 countries and regions attended the event. The World Tourism Cities Federation (WTCF) participated for the seventh consecutive time as a co-host.
ITB Berlin 2023 was the first live version of the event since the outbreak of the COVID-19 pandemic. Government officials, tourism destination managers, experts, scholars, senior tourism company executives, media outlets, and heads of international organizations from more than 180 countries and regions attended the event. WTCF participated for the seventh consecutive time as a co-host.
Almost 60 exhibitors, including museums from all over Europe, as well as cultural destinations and service providers will present themselves to the trade public at the world's largest travel trade show. This year the cultural platform is in a new location, in Hall 6.2. Here, tour operators and journalists not only receive concrete information about current cultural projects and planned exhibitions, but also get to know new destinations.
On 20 February, WTCF and the Changsha Bureau of Culture, Tourism, Radio and Television held in Changsha the preparatory and matchmaking meeting of this year's WTCF Fragrant Hills Tourism Summit.
From 7 to 9 March at ITB Berlin, trade visitors can find the Youth Travel and Accommodation segment, the main platform for tomorrow's travellers, and the Adventure Travel and Responsible Tourism segment, the international forum for nature experience and environmentally and socially responsible tourism, in Hall 4.1.
Cirque du Soleil is coming to Hamburg again! The new show "Crystal" brings spectacular acrobatics on ice for audience for the first time and combines daring trapeze performances with gorgeous figure skating.
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