Agenda

　　　　Provisional Programme of WTCF Europe Conference 2025 

10-13 November 2025·Marbella, Spain

Monday, 10 November

Delegate Arrival and transfer to the Conference Hotel, Registration（All day）

Tuesday, 11 November

　　Marbella City Visit（All day）

　　Wednesday, 12 November

　　　　Opening Speech（09:00-09:30）

Host: TBD

         1.Welcome Speech by Ms. Ángeles Muñoz, Mayor of Marbella, Spain

         2.Speech by Mr. Chen Bo, Executive Director of WTCF

         3.Speech by a Senior Representative of Tourism Spain

         4.Speech by a Senior Representative of Costa del Sol  

         5.Speech by a Senior Representative of Andalucía, Spain

         6. Speech by Mr. He Yong, Minister-Counsellor of Chinese Embassy in Spain

　　　　Keynote Speech（09:30-10:15）

Speakers:

        1. Keynote Speech by a Senior Representative of Tourism Spain

        2. Keynote Speech by Mr. Ning Guoxin, Vice President and Chief Government Officer of Utour Group

        3. Keynote Speech by a Senior Representative of Costa del Sol  

　　　　Thematic Forum（10:30-11:55）

Moderator: Prof. Karl Wöber, Director of WTCF Expert Committee University

Panel Discussion Session I (10:30-11:10)

Topic: Global Practice and Local Innovation of Upgrading Urban Tourism Quality

Panelists (TBC):

        1.Senior Official of Andalucía Tourism Department

        2.Ms. Lorena Villar, Senior Project Specialist of Market Intelligence, Policies and Competitiveness Department of UN Tourism

        3.Mr. Vakhtang Lomjaria, Head of Economic Development Office at Tbilisi City Hall

        4.Mr. You Xugong, General Manager of Beijing Besttour Travel (TBC) 

        5.Speaker from Spain Tourism Company 

Panel Discussion Session II (11:15-11:55)

Topic: Technology-driven Year-round Operations For Premium Tourism

Panelists (TBC):

        1.Ms. Jiang Lijun, Deputy General Manager of Xiamen J&F International Travel Group

        2.Mr. Patrick Bontinck, CEO of Visit.Brussels

        3.Ms. Ada XU, Director of International Affairs, Fliggy.com

        4.Speaker on behalf of Marbella

        5.Mr. Zhang Bo, General Manager of Qinghai Guoxin International Travel Company

Tourism Promotion (14:00-15:30)

Moderator: Ms. Cecilia Zhu, Senior Manager of WTCF Liaison Department

        1. Promotion of Beijing Culture & Tourism and Inbound Tourism Facilitation Policies

            Mr. David Dou, Co-founder of Beijing Jingqi Cultural Communications

        2.Promotion of Andalucía Tourism Resources

           Speaker to be decided

        3. Promotion of Costa del Sol

           Speaker to be decided

Special Training Programme（15:45-17:30）

Moderator: Ms. Cecilia Zhu, Senior Manager of WTCF Liaison Department 

Lecturers:

        1. Ms. Lu Mengxi, VP of Tourism, Meituan 

        2. Mr. Tyrion Tong, WTCF Expert, VP of Fliggy.com

        3. Mr. Shen Yang, Director of Business Development Center, CCTV Animation Group of CMG

　　Thursday, 13 November

          Tourism B2B Talks（09:30-12:30）

　　　Delegates Departure（Afternoon）