Trip.com Booking Data Reveals Steady Domestic Recovery During Holiday

Trip.com Group, a leading travel service provider, has released its 2021 Dragon Boat festival data highlights, which reveal a continuing stable recovery of China’s domestic travel market over the recent three-day national holiday.

More than half of tourists chose short haul trips over the Dragon Boat Festival. The average train time was 2 hours and 13 minutes and an average distance travelled of 338 kilometers. Over 80% of high-speed railway trips were made by users aged between 18-35 years old.

Data shows that travel peaked on the first day of the holiday, with Shanghai, Beijing, Hangzhou, Chengdu, Nanjing, Chongqing, Changsha, Wuhan, Xi'an and Qingdao becoming the top ten most popular cities for high-speed rail arrivals nationwide.

Despite occasional local COVID-19 outbreaks, people's enthusiasm for travel has remained strong. Popular online destinations, hotels, and attractions prompted travellers to seek out more personalised travel experiences and themed getaways.

Driving these trends were post-80s, post-90s and post-00s tourists who accounted for 26%, 43% and 17% of the total number of travellers respectively. Travel consumption preferences of the three groups varied. Nearly half of post-80s bookings are for parent-child travel products, twice that of the post-90s travellers. Nearly half of travel crowd was post-90s tourists, with many opting for vacation on the outskirts of the city preferring outdoor-themed tourism. Whereas post-00s travellers’ most favoured attractions were themed amusement parks, water parks, ancient towns, boat trips, architecture and cultural sites.

Trip.com Group continues to lead in the Chinese domestic tourism market through its user-centric platforms with unique content and product offerings. Browsing Ctrip’s content channels has become an avenue for tourists to find inspiration and deals before they go away. Ctrip data shows that one month before the Dragon Boat Festival, the total browsing time of users in the content channel increased by 34.9% compared to the previous month. In the week before the Dragon Boat Festival, the proportion of users browsing content channels on Ctrip increased by 15.8% compared to the previous week.