Kuaishou

Our Mission：

We aim to be the most customer-obsessed company in the world. Our mission is to help people demonstrate their talents and use their talents to find their unique brand of happiness.

Who We Are：

Kuaishou is a leading content community and social platform, and a pioneer in the global short video industry. Globally, we are the second largest short video platform by average Daily Active Users (DAUs), and the second largest livestreaming e-commerce platform by Gross Merchandise Volume (GMV), as of September 30, 2020, according to iResearch.

Kuaishou strives to build a warm and trustworthy community, which gives every person opportunities to be heard and seen. This principle nurtures a vibrant and interactive ecosystem, with millions of premium content uploaded every day.

Kuaishou aims to build on short video and livestreaming as our commercial infrastructure, facilitating the digital transformation across industries, stimulating the energy of work and creation, and ensuring that all value-creators can get better returns.

Our Achievements：

Kuaishou is a household brand and is among the most widely used social platforms in China, according to iResearch. As of March, 31, 2021, our average DAUs on our apps and mini programs in China reached 379.2 million. Average DAUs and average Monthly Active Users (MAUs) on Kuaishou App for the first quarter of 2021 reached 295.3 million and 519.8 million respectively, while average daily time spent per DAU further expanded to 99.3 minutes in the first quarter of 2021.

We are the trusted destination for users to create and share content. According to iResearch, we ranked No. 1 in terms of activeness of our content community among the top video-based social platforms in China, with content creators constituting approximately 26% of our average MAUs on Kuaishou App in the nine months ended September 30, 2020. We also had approximately 1.1 billion average monthly short video uploads on Kuaishou as of September 30, 2020.

Access to our platform is free for all users. We monetize primarily through sales of virtual gifts, provision of various forms of online marketing services and charges for offering e-commerce technology services. We are actively developing additional monetization avenues to diversify our revenue mix through online games, online knowledge-sharing, and other products and services.

As of March 31, 2021, our total revenues for the first quarter of 2021 increased by 36.6% to RMB 17 billion on a year-on-year basis. Online marketing services revenues reached RMB 8.6 billion, up 161.5% from that in the same period of 2020, for the first time contributing over 50% (50.3%) of total. Livestreaming contributed 42.6%, and the numbers of both daily active livestreaming hosts and daily active livestreaming users achieved double-digit growth rates on a quarter-over-quarter basis. Total e-commerce GMV has grown 219.8% to RMB 118.6 billion from that in the first quarter of 2020.

Users with different interests and industries gather in Kuaishou, and form an authentic, beautiful, diverse, and beneficial content ecology on this platform. While continuously improving user experience through short videos and livestreaming, Kuaishou further satisfies multiple users' diverse needs. It is becoming the portal and comprehensive community for the new generation of digital life, including learning, entertainment, shopping, local life, etc.

After ten years of development, the number of Kuaishou's total employees has surpassed 20,000 in 2021, working at Kuaishou Flagship, Kuaishou Express, KMovie, Yitian Camera, Kuaikandian, Before, and multiple applications and businesses. Kuaishou's product matrix has been further enriched, creating a leading content ecology.

Milestones

2011

●  “GIF Kuaishou” was launched for users to create and share animated images known as GIFs, in essence the earliest form of short videos.

2012

●  Kuaishou became the first mover in China's short video industry that enabled users to create, upload and view short videos on mobile devices.

2013

●  Kuaishou launched the short video social platform.

2016

●  Kuaishou launched livestreaming function as the natural extension to our platform.

2017

●  Kuaishou Flagship became the world's largest single livestreaming platform in terms of revenue generated from virtual gifting in the 4th quarter of 2017.

2018

●  Kuaishou Flagship’s average DAUs exceeded 100 million in January 2018.

●  Kuaishou commenced its e-commerce business.

2019

●  Kuaishou Express was launched in August 2019.

●  Kuaishou became the world’s second largest livestreaming e-commerce platform in terms of GMV.

2020

●  The average DAUs of Kuaishou's apps and mini programs in China exceeded 302 million in the first half-year of 2020.

●  Kuaishou Express's average DAUs exceeded 100 million in August 2020.

2021

●  Kuaishou has listed on the Main Board of The Stock Exchange of Hong Kong Limited on February 5, 2021, stock code 1024.HK.

Values

Dual browsing mode

Kuaishou version 8.0 is compatible with single-column and double-column browsing, giving users more choices and a better user experience. The brand-new interaction design originates from our continuous efforts in polishing the products, improving the algorithms, and optimizing user experience over the years.

Equality and Reciprocity

Kuaishou was created for every person to record and share their lives. We adhere to our core values of Equality and Reciprocity, and we passionately believe that every kind of life deserves to be recorded. We encourage every person to record their own lives. Through emphasizing the fairness of attention allocation and content distribution, Kuaishou enables every person to gain enough exposure and connections, and to see and be seen by the larger world.

Technology-driven

Kuaishou is a technology company with artificial intelligence (AI) as its core technology. AI technology is deeply embedded in the marrow of products and runs throughout the entire business process of content production, content review, content distribution, and content consumption.

Kuaishou possesses world-leading computer vision and deep-learning capabilities. Through deep understanding of human behavior, user content, and their interconnections, we can develop a series of models that perform well. Furthermore, powered by our world-class AI technologies and algorithms, we recommend content specifically tailored to each user's potential interests, creating precise human-to-content and human-to-human connections.