Rebranded 'Geneva, The Resort City' Stages Tourism Comeback

In a bid to kickstart the return of tourists this summer, Geneva, Europe's leading city break destination, is staging its comeback with a rebranding of Geneva Tourism and the launch of its new 'Geneva, The Resort City' concept.

Source: quanjing.com

Geneva Tourism's new logo has been simply redesigned focusing on the word GENEVA to reflect clarity from the elegant alignment of the letters. The new slogan "Visit – Meet – Repeat" echoes not only a more modern identity, but also affirms the city's destination status as a meeting hotspot for friends and family across Switzerland and beyond. The bold primary blue logo makes an impression and harmonises the 'blue' universe of the city; recalling water, peace, life and freshness.

With its tagline, "Geneva, The Resort City", the award-winning tourism board's new concept is a resounding nod to the city transforming into a natural open-air playground this summer. Your swimming pool: wild swimming in Lake Geneva and its inimitable Jet d'Eau fountain. Your garden: explore 1,400 hectares of vineyards, the longest wine tour, by foot or by e-bike. Your playground: a lake and two rivers where you can raft or canoe. Your restaurant: the Swiss capital of gastronomy, with more than 100 different cuisines!

Until 31 August 2021, visitors can take advance of Geneva's special summer offer: enjoying overnight stay in any of Geneva's partner hotels, free access to public transport with Geneva's Transport Card and 20% minimum discount on more than 100 activities.

There is currently no quarantine obligations for double vaccinated British citizens when travelling to Switzerland.