WTCF Participates in the 2022 China International Travel Mart

The 2022 China International Travel Mart (CITM) was held in Kunming, Yunnan Province, from 22 to 24 July. The event was co-organized by the Ministry of Culture and Tourism of the People's Republic of China, the Civil Aviation Administration of China, and the People's Government of Yunnan Province, with the theme of "Intelligent Innovation Towards the Future: For the High-quality Development of Tourism".

As the co-exhibitor of China Tourism News, the World Tourism Cities Federation (WTCF) set up a booth at the fair and employed AR technology to promote quality characteristic resources of WTCF's members, show the pomp and charm of city members at the previous WTCF Fragrant Hills Tourism Summits, and highlight the distinctive content of WTCF's magazine World Tourism Cities. It received numerous domestic and international participants.

The exhibition area reached 80,000 square meters this year. CITM 2022 was conducted online and offline, providing about 4,200 standard booths. It attracted overseas exhibitors and participants as well as 261 independent exhibition groups from 71 countries and regions, as well as 31 provinces, municipalities and autonomous regions of China. The event featured various exhibition zones with meaningful themes, including cultural and tourism image, destinations for healthy life, domestic culture and tourism enterprises, culture and museums, smart tourism, overseas tourism, and new tourism patterns. This year's CITM aims to tell China's stories to the international community, boost cultural exchanges between China and other countries around the globe, and strengthen the building of a Lancang-Mekong community with a shared future.