U-tour Collaborates with H Rewards and GNTB to Explore Markets of German Destinations and Launch Exclusive German Tourist Routes at ITB

Recently, U-tour, in collaboration with H Rewards and the German National Tourist Board (GNTB), has been actively exploring the tourism markets of the destinations in Germany, and exclusively launched the products of "Panoramic Germany - 13-Day Tour of World Cultural Heritage" and the "15-Day Tour of World Cultural Heritage: German Panorama" at the ITB China 2024. These products are expected to provide Chinese tourists with unique cultural experiences.

Germany, as a destination known to Chinese tourists, is renowned not only for soccer, beer, and automobiles but also for its rich number of World Cultural Heritage sites. With 52 World Heritage sites, Germany ranks among the top five globally. From the majestic Cologne Cathedral to the fascinating Aachen Cathedral, from the ancient Bremen City Hall to the Porta Nigra in Trier, each site embodies Germany's profound history and culture.

For the first time, U-tour, in collaboration with H Rewards and the GNTB, launched the German destination routes featuring World Cultural Heritage sites. By selecting Steigenberger Hotels & Resorts, a century-old German hotel co-branded with H World Group, and arranging two-night stays in Munich and two-night stays in Berlin, every tourist to these cities can experience a luxurious, leisurely, and unforgettable time. The rich heritage of the century-old hotels, unique design styles, and comfortable stay experiences will enhance the overall experience for every tourist on this route.

At the ITB China, Cao Jian, General Manager of Zhongxin Youyou, a retail company under U-tour, stated that H World Group, as one of the world's fastest-growing hotel groups, is known for its abundant accommodation resources and high-quality services. Cao believes that the collaboration between U-tour and H Rewards will create more diversified and high-quality tourism products to continuously meet the evolving demands of consumers.