Publish Time:2024-06-04 14:54:12Source:U-tour
【Introduction】:Recently, U-tour, in collaboration with H Rewards and the German National Tourist Board (GNTB), has been actively exploring the tourism markets of the destinations in Germany, and exclusively launched the products of "Panoramic Germany - 13-Day Tour of World Cultural Heritage" and the "15-Day Tour of World Cultural Heritage: German Panorama" at the ITB China 2024.
Recently, U-tour, in collaboration with H Rewards and the German National Tourist Board (GNTB), has been actively exploring the tourism markets of the destinations in Germany, and exclusively launched the products of "Panoramic Germany - 13-Day Tour of World Cultural Heritage" and the "15-Day Tour of World Cultural Heritage: German Panorama" at the ITB China 2024. These products are expected to provide Chinese tourists with unique cultural experiences.
Germany, as a destination known to Chinese tourists, is renowned not only for soccer, beer, and automobiles but also for its rich number of World Cultural Heritage sites. With 52 World Heritage sites, Germany ranks among the top five globally. From the majestic Cologne Cathedral to the fascinating Aachen Cathedral, from the ancient Bremen City Hall to the Porta Nigra in Trier, each site embodies Germany's profound history and culture.
For the first time, U-tour, in collaboration with H Rewards and the GNTB, launched the German destination routes featuring World Cultural Heritage sites. By selecting Steigenberger Hotels & Resorts, a century-old German hotel co-branded with H World Group, and arranging two-night stays in Munich and two-night stays in Berlin, every tourist to these cities can experience a luxurious, leisurely, and unforgettable time. The rich heritage of the century-old hotels, unique design styles, and comfortable stay experiences will enhance the overall experience for every tourist on this route.
At the ITB China, Cao Jian, General Manager of Zhongxin Youyou, a retail company under U-tour, stated that H World Group, as one of the world's fastest-growing hotel groups, is known for its abundant accommodation resources and high-quality services. Cao believes that the collaboration between U-tour and H Rewards will create more diversified and high-quality tourism products to continuously meet the evolving demands of consumers.
U-tour has been dedicated to the European destination markets, with meticulous market-oriented efforts in developing German tourism resources. The two exclusive World Cultural Heritage-related products launched this time include 13 World Cultural Heritage sites in Germany, making them the products focusing on German cultural experiences which had been rarely seen in the Chinese market. Furthermore, through a comprehensive understanding of Germany's history, art, and humanities, the destination markets in Europe are evolving towards smaller group sizes and vacation-style tours. Consequently, U-tour has reduced the group size to less than 20 people to create more experiential tourism products focusing on Germany. In addition, by flying directly to Munich and departing from Frankfurt on Air China's flights, the comprehensive and in-depth tours cover the entire Germany from south to north, including Bavaria, Weimar, Leipzig, Lübeck, Hamburg, Bremen, Dortmund, Aachen, Bonn, Koblenz, and other lesser-known areas.
Chen Jiarui, Head of H Rewards and Vice President of its Member Center, said that H Rewards has established strategic cooperative relations with U-tour, one of China's integrated operators of outbound tourism to jointly launch tourist routes of German destinations for the first time. Chen believes that the century-old European high-quality services at Steigenberger will leave a charming and unforgettable impression on every tourist. This cooperative action is not just an innovative attempt at traditional tourism models but also a bold exploration of the deep integration between the hotel industry and tourism industry. Chen further believes that the new "hotel + tourism" model will provide tourists with more personalized and diversified travel experiences.
Li Zhaohui, Chief Representative of GNTB, stated that since the reopening of China's outbound tourism market, Chinese tourists' activities in Germany have significantly increased. Li believes that the in-depth German destination tours focusing on World Cultural Heritage sites, which were jointly launched by U-tour and H World Group, will give German tourism new quality labels of culture and history, providing Chinese tourists with new and refreshing impressions.
Furthermore, at the ITB China, a forum on "Changes in Demand and Trends of Chinese Tourists Returning to European Destinations" was successfully held. Cao Jian highlighted that there is a strong demand among Chinese tourists for traveling to Europe, particularly to the destinations with unique cultural charm and historical heritage. In response, U-tour will continue to focus on integrating humanities, history, culture and tourism in developing European products, contributing to the ongoing prosperity of the tourism industries of China and Europe.
In the future, U-tour will continue to collaborate with GNTB and H World Group to drive industrial development with new quality productive forces and jointly build a new vision for the tourism market.
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