TUI is Driving Forward its Growth Plans for Eastern Europe

The TUI Group Executive Committee is meeting this week at TUI Poland in Warsaw, underlining the strategic importance of the Polish market for TUI Group’s growth plans in Eastern Europe. More than one million Polish guests already travel with TUI. Turkey, Greece and Spain are their most popular summer destinations. The number of Polish holidaymakers is expected to continue to grow significantly. The awareness of the TUI brand, a harmonized technological platform and the use of artificial intelligence are key drivers for achieving these ambitious goals. The most important distribution channels in the country are the TUI.pl website and 204 TUI travel shops.

During his visit to Warsaw, TUI CEO Sebastian Ebel said: “New markets, new products and more customers: TUI Poland is the blueprint for the expansion of our business in Eastern Europe and for additional growth. TUI Poland has a very clear positioning, and that is the source of its success: Focus, customer centricity and travel offerings tailored to the Polish market and the customers’ preferences. These include not only the export hit of package tours, but also additional services such as excursions and insurance.”

David Schelp is the TUI Group Executive Board member responsible for Markets & Airline. Speaking at the Group Executive Committee meeting in Warsaw, he said: “TUI is currently active in 16 source markets. More will be added in the future. The Polish market is particularly important for Eastern Europe: TUI Poland is leading the way and is already demonstrating what TUI’s future in new markets will look like: customer focus, entrepreneurial thinking and cost awareness. In Poland, we have rolled out a business model and technology platform that we will now bring to new markets in Eastern Europe. I am convinced that we will replicate the success of TUI Poland in other countries, too.”

Recently, TUI Group presented its growth roadmap for the Czech Republic. The aim is to double the current customer numbers there next summer. Similar roadmaps have been prepared for other countries in Eastern Europe. These markets are part of the new Expansion Businesses unit within the Markets & Airline Board department headed by David Schelp. In addition to new markets such as TUI Poland, TUI also bundles products and services in this sector whose business models can be scaled globally. These include, for example, TUI Cars, a platform for booking rental cars. The Expansion Businesses are a pillar of TUI’s growth strategy, aimed at winning more customers in new markets with new products.