Milano Cortina 2026 Olympics Sparks Surge in Travel Demand Across Northern Italy

　　Rising excitement around the Milano Cortina 2026 Winter Olympics is driving strong demand for both accommodation and air travel across northern Italy, according to new insights from The Data Appeal Company and Mabrian.

　　Hotels across destinations are preparing for increased visitor interest during the Games, whilst airlines are increasing connectivity into Italy. Milan is seeing the highest rate of international demand, particularly for long-haul travellers, with Venice continuing to offer  access for both domestic and European arrivals.

　　The strengthened air links and growing visitor demand highlights the Olympics’ role in boosting tourism and showcasing northern Italy as a global destination in 2026.

　　Carlos Cendra, Director of Marketing and Communications at Mabrian said, “This analysis is crucial not only for sustained, year-round tourism growth but also for leveraging specific periods, such as major international events that have significant scope and global reach, such as the Winter Olympics.”