A&K launches destination management company in South Korea

Luxury tour operator Abercrombie & Kent has launched a destination management company in South Korea, which the company says will strengthen access to the country as its tourism booms.

The DMC is based in Seoul and will provide services to tour operators, cruise lines, meetings planners and travel advisors through business-to-business partnerships. The company will offer standalone South Korea itineraries as well as multi-country programs. 

The expansion will enable A&K "to unlock authentic Korean experiences for our guests and trade partners, from Seoul's cutting-edge neighborhoods to centuries-old palaces and the country's remarkable culinary heritage," said chief destination officer Rebecca Osman. 

The country is seeing a rise in tourism sparked by K-pop music and K-drama TV programs, beauty products and its culinary scene, A&K said.